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Media pitches in China decline in 2023: Ebiquity

TOP OF THE CHARTS: The latest analysis from Ebiquity on COMvergence reveals media pitch trends in 2023 and predictions for 2024.

Dec 18, 2023

Incumbents struggle to retain media accounts in China amid slowdown

New research from Ebiquity shows 81% of media pitches were awarded to new agencies in the first nine months of 2023. As advertising growth softens, more pitches are expected in 2024 as cost control measures.

Oct 1, 2023

Ebiquity warns of 'risk averse' ad market as clients cut budgets

Commentators point to 'soft' pitch market, but it is expected to pick up in 2024.

Jul 20, 2023

Ebiquity: China's media spend growth rates forecasted to lower for 2023 and 2024

TOP OF THE CHARTS: The consultancy’s new research shows that China's advertising market has transitioned from high-speed to a low-growth era, and predicts media cost inflation at 2.65% for 2024, down from its 2023 level.

Jun 9, 2023

Top advertisers’ KOL spend in China up tenfold since 2020: Ebiquity

Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.

Apr 26, 2023

Ebiquity CEO on brands overinvesting in media and being underserved in APAC

Ebiquity CEO Nick Waters speaks to Campaign about the value gap in media, opportunities in APAC and progress in measuring media's carbon footprint.