Home care and grooming segments drive growth, as the consumer goods giant reports a 7% increase in marketing spend in the second quarter of its fiscal year.
As its subscriber base crosses 200 million, the video streamer's annual revenue grew 24% year-over-year to cross $25 billion. Operating profit was up 76% to $4.6 billion.
Business suffered a “low single-digit decline” across the previous half-year between March and August during the worst of the coronavirus lockdowns.
Back in June, the firm announced that Jackson Yee, the popular artiste, would be a brand ambassador for the Tiffany T collection.
Bilibili is confident on its monetization capabilities given the platform’s growing user base across a wider spectrum of demographics.
Games and social media drive growth for the Chinese tech behemoth as it profits from post-pandemic spending.
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