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Campaign Crash Course: How to maximise DOOH returns
Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?
As outdoor life resumes in China, now is the time to invest in DOOH
China has one of the world’s largest OOH markets, and although more complex than other regions due to the ‘Great Firewall’ and a myriad of publishers, the outlook for DOOH advertising is promising, argues Hivestack's Troy Yang.
Hivestack opens in China with The Trade Desk's Troy Yang as lead
Digital OOH company's founder and CEO details two-pronged plan to bring global business into China, and export Chinese business out.
Programmatic DOOH advertising lands at Hong Kong airport
JCDecaux is launching programmatic trading capabilities for Hong Kong International Airport, purportedly the first major international airport to do so.
OOH can’t be dumbed down to just an impression buy
Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction model used for online display.
Gojek to affix digital ad screens to back of motorbikes in Jakarta
Indonesian ride-sharing giant is bringing programmatic DOOH to two wheels, at a starting price of US$700 for 250,000 potential consumers.
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