dooh

Mar 24, 2020

Malaysian OOH study could help reeling sector recover post-crisis

TOP OF THE CHARTS: OMD study of billboard recall among Klang Valley commuters to enable data-led decision-making on OOH adspend.

Feb 20, 2020

Aussie firefighters get thanks on Times Square billboard

A 77-foot ‘Godzilla’ billboard installation was dedicated to brave firefighters during the bushfires.

Feb 19, 2020

Time for DOOH programmatic to measure up in Southeast Asia

Technology is helping to roll out the service, but to form a scalable, sustainable DOOH ecosystem, it’s time to align on standards.

Feb 6, 2020

The Star takes to publishing news on billboards in Malaysia

Billboard-sized photo headlines during peak commutes a 'first' for Malaysia as news publisher aims to reach a wider audience.

Jan 30, 2020

AdCity partners with Moving Walls on OOH measurement

TECH BITES: New alliance between Havas Group's out-of-home brand and adtech firm aims to make ROI tracking more precise across APAC markets.