Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?
China has one of the world’s largest OOH markets, and although more complex than other regions due to the ‘Great Firewall’ and a myriad of publishers, the outlook for DOOH advertising is promising, argues Hivestack's Troy Yang.
Digital OOH company's founder and CEO details two-pronged plan to bring global business into China, and export Chinese business out.
JCDecaux is launching programmatic trading capabilities for Hong Kong International Airport, purportedly the first major international airport to do so.
Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction model used for online display.
Indonesian ride-sharing giant is bringing programmatic DOOH to two wheels, at a starting price of US$700 for 250,000 potential consumers.
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