Digital OOH company's founder and CEO details two-pronged plan to bring global business into China, and export Chinese business out.
JCDecaux is launching programmatic trading capabilities for Hong Kong International Airport, purportedly the first major international airport to do so.
Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction model used for online display.
Indonesian ride-sharing giant is bringing programmatic DOOH to two wheels, at a starting price of US$700 for 250,000 potential consumers.
Providing a "basic necessity" has turned into a "profitable exercise" using programmatic advertising.
Out-of-home advertising has evolved enormously over recent years from static billboards to digital screens, automated trading and data-driven solutions. Find out what the future of this fast-growing medium holds.
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