TOP OF THE CHARTS: OMD study of billboard recall among Klang Valley commuters to enable data-led decision-making on OOH adspend.
A 77-foot ‘Godzilla’ billboard installation was dedicated to brave firefighters during the bushfires.
Technology is helping to roll out the service, but to form a scalable, sustainable DOOH ecosystem, it’s time to align on standards.
Billboard-sized photo headlines during peak commutes a 'first' for Malaysia as news publisher aims to reach a wider audience.
TECH BITES: New alliance between Havas Group's out-of-home brand and adtech firm aims to make ROI tracking more precise across APAC markets.
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