The OOH company said the move fast-tracks its efforts in programmable signage.
Company appoints Jennifer Zhu, formerly with WPP's Kinetic, as MD.
Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.
TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.
The partnership will make Dataxu the first company to offer the ability to buy programmatic DOOH inventory in Southeast Asia.
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