Smart taxi billboards give hyper-targeting DOOH new meaning in Hong Kong
A digital OOH company has modernised transit vehicle advertising in Hong Kong by converting the iconic red taxis into smart, mobile billboards.
Neuroscience study shows DOOH on social media 'unlocks significant value'
A neuroscience study has shown how digital out of home enhances social media campaigns.
Outdoor advertising in Hong Kong is far from dead
PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.
Tech Bites: Week of October 10, 2022
News from Samsung, Sitecore, Adobe and more.
OOH Danone campaign in Indonesia reads weather patterns
When temperatures soared, the ad would remind commuters to stay hydrated.
Google enters DOOH space: What does this mean for marketers?
Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant?
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