dooh
Hivestack opens in China with The Trade Desk's Troy Yang as lead
Digital OOH company's founder and CEO details two-pronged plan to bring global business into China, and export Chinese business out.
Programmatic DOOH advertising lands at Hong Kong airport
JCDecaux is launching programmatic trading capabilities for Hong Kong International Airport, purportedly the first major international airport to do so.
OOH can’t be dumbed down to just an impression buy
Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction model used for online display.
Gojek to affix digital ad screens to back of motorbikes in Jakarta
Indonesian ride-sharing giant is bringing programmatic DOOH to two wheels, at a starting price of US$700 for 250,000 potential consumers.
Hand sanitiser stations in Indonesia become advertising targets
Providing a "basic necessity" has turned into a "profitable exercise" using programmatic advertising.
Campaign Crash Course: How to plan and buy OOH in APAC
Out-of-home advertising has evolved enormously over recent years from static billboards to digital screens, automated trading and data-driven solutions. Find out what the future of this fast-growing medium holds.
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