dooh

Jan 14, 2021

Hivestack opens in China with The Trade Desk's Troy Yang as lead

Digital OOH company's founder and CEO details two-pronged plan to bring global business into China, and export Chinese business out.

Nov 26, 2020

Programmatic DOOH advertising lands at Hong Kong airport

JCDecaux is launching programmatic trading capabilities for Hong Kong International Airport, purportedly the first major international airport to do so.

Nov 19, 2020

OOH can’t be dumbed down to just an impression buy

Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction model used for online display.

Nov 12, 2020

Gojek to affix digital ad screens to back of motorbikes in Jakarta

Indonesian ride-sharing giant is bringing programmatic DOOH to two wheels, at a starting price of US$700 for 250,000 potential consumers.

Nov 9, 2020

Hand sanitiser stations in Indonesia become advertising targets

Providing a "basic necessity" has turned into a "profitable exercise" using programmatic advertising.

Oct 23, 2020

Campaign Crash Course: How to plan and buy OOH in APAC

Out-of-home advertising has evolved enormously over recent years from static billboards to digital screens, automated trading and data-driven solutions. Find out what the future of this fast-growing medium holds.