Campbell Ewald’s Quaran-Tensions campaign shows families subverting their true feelings with fruit bowls.
In an interview with Campaign, global CMO Rupen Desai unveils major brand pledges and reveals it will be seeking new agency partners in APAC and Europe to help spread the message.
Rupen Desai discusses the company's new initiative, his learnings during the pandemic and more.
"I have never seen anything like it," the brand's APAC marketing VP says following a Philippines campaign.
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