didi

Jul 22, 2022

Brand Health Check: Has Didi swerved off the tracks?

China's top ride-hailing brand is being fined US$1.2 billion following a cyber-security investigation, and this could hamper its plans to gain new users. Experts advise on what the brand can do to rebuild its reputation.

Aug 24, 2021

Chinese tech giants split over long-term impact of Beijing's regulatory crackdown

China's biggest tech firms posted strong second-quarter revenues despite regulatory headwinds, leading to mixed expectations for the long-term.

Aug 22, 2019

Stalling of China's mobility sector calls for big innovation

TOP OF THE CHARTS: Better services, higher prices and greater platform innovation are needed to see profitability increase for ride-hailing and other services, according to Bain.

Aug 29, 2018

Old ads come back to haunt Didi Hitch following rape-murder cases

Angry Chinese netizens have dredged up past ads for the ride-sharing service, which are filled with sexual innuendo that seems foreboding in retrospect.

Jan 2, 2018

Zenith wins DiDi Chuxing media portfolio

Move consolidates ride-sharing company’s media work under one agency.