Faaez Samadi
Jan 2, 2018

Zenith wins DiDi Chuxing media portfolio

Move consolidates ride-sharing company’s media work under one agency.

DiDi Chuxing, the world’s largest ride-sharing company, has appointed Zenith as its media agency in mainland China.

The remit covers all aspects of integrated media buying and planning, across both digital and traditional media. Zenith has created a bespoke agency unit, DZ, specifically to meet DiDi’s needs. Headquartered in Beijing, DiDi operates in more than 400 Chinese cities and has in excess of 450 million users.

Previously, Di...

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