Covid has thrown a spanner into the works for destination and tourism marketers, and a shake-up in measurement is vital.
We speak to travel marketers in the region about their approach during this period of no-travel and whether or not it's valuable to continue marketing.
As Australia’s Prime Minister announces a $76 million recovery package in response to this summer's bushfires, how can marketers now salvage the country’s image as a holiday destination?
New work encourages visitors to spend time in less known parts of the country as inbound numbers continue to surge.
Tourism boards are using social media to show off their event-holding potential and attract delegates.
One of the most original campaigns of the year, as far as we were concerned, was not for a product, but for a place: Saga City in Japan. Featuring an ‘alien fish’ as its star, it was far from your typical tourist promotion. We asked the man behind this and other destination branding initiatives, Masato Mitsudera, for his views on how to re-energise a sector that often fails to fulfill its creative potential.
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