destination marketing

Oct 13, 2020

New KPIs for destination marketers

Covid has thrown a spanner into the works for destination and tourism marketers, and a shake-up in measurement is vital.

Apr 3, 2020

Travel marketing under COVID-19: Is there any point?

We speak to travel marketers in the region about their approach during this period of no-travel and whether or not it's valuable to continue marketing.

Jan 20, 2020

Australia’s biggest marketing challenge: reviving its international image

As Australia’s Prime Minister announces a $76 million recovery package in response to this summer's bushfires, how can marketers now salvage the country’s image as a holiday destination?

Aug 28, 2018

Japan is about more than the famous cities, JNTO says

New work encourages visitors to spend time in less known parts of the country as inbound numbers continue to surge.

May 10, 2018

Destinations reach out to digital audiences

Tourism boards are using social media to show off their event-holding potential and attract delegates.

Dec 18, 2015

Appeal beyond mascots: A Tokyo creative’s perspective on marketing Japan's rural destinations

One of the most original campaigns of the year, as far as we were concerned, was not for a product, but for a place: Saga City in Japan. Featuring an ‘alien fish’ as its star, it was far from your typical tourist promotion. We asked the man behind this and other destination branding initiatives, Masato Mitsudera, for his views on how to re-energise a sector that often fails to fulfill its creative potential.