darlie

Jun 19, 2020

Colgate to 'evolve' Darlie toothpaste brand

The company will reportedly "review and evolve" the brand, which was known as Darkie until 1989. Darlie remains popular, especially in mainland China, where its name translates as 'black person toothpaste'.

Dec 17, 2010

McCann Guangzhou creates TV campaign for Darlie Toothpaste

McCann Erickson Guangming Guangzhou has crafted a Christmas campaign for its client Darlie toothpaste, opting to talk about its freshness with a twist.