AD BRIEF: Darlie's new campaign by FCB Shout tells the orgin story of Malaysian pop-group Dolla, including a feature film about overcoming audition fears and learning to smile.
YEAR IN REVIEW: Our annual look at the brand disasters and slip-ups that dominated headlines this year.
OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems irrational—especially if they actually do care about diversity and inclusion.
The company will reportedly "review and evolve" the brand, which was known as Darkie until 1989. Darlie remains popular, especially in mainland China, where its name translates as 'black person toothpaste'.
McCann Erickson Guangming Guangzhou has crafted a Christmas campaign for its client Darlie toothpaste, opting to talk about its freshness with a twist.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins