darlie

Dec 15, 2020

The biggest brand fails of 2020

YEAR IN REVIEW: Our annual look at the brand disasters and slip-ups that dominated headlines this year.

Sep 25, 2020

The cult of the brand

OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems irrational—especially if they actually do care about diversity and inclusion.

Jun 19, 2020

Colgate to 'evolve' Darlie toothpaste brand

The company will reportedly "review and evolve" the brand, which was known as Darkie until 1989. Darlie remains popular, especially in mainland China, where its name translates as 'black person toothpaste'.

Dec 17, 2010

McCann Guangzhou creates TV campaign for Darlie Toothpaste

McCann Erickson Guangming Guangzhou has crafted a Christmas campaign for its client Darlie toothpaste, opting to talk about its freshness with a twist.