darlie
Dec 15, 2020
The biggest brand fails of 2020
YEAR IN REVIEW: Our annual look at the brand disasters and slip-ups that dominated headlines this year.
Sep 25, 2020
The cult of the brand
OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems irrational—especially if they actually do care about diversity and inclusion.
Jun 19, 2020
Colgate to 'evolve' Darlie toothpaste brand
The company will reportedly "review and evolve" the brand, which was known as Darkie until 1989. Darlie remains popular, especially in mainland China, where its name translates as 'black person toothpaste'.
Dec 17, 2010
McCann Guangzhou creates TV campaign for Darlie Toothpaste
McCann Erickson Guangming Guangzhou has crafted a Christmas campaign for its client Darlie toothpaste, opting to talk about its freshness with a twist.
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