Dairy Management turns to young interns for inspiration.
SECTOR STUDY: Rising incomes and health awareness drive demand for dairy products across the region, but costs and quality concerns mean the right branding is crucial.
SHANGHAI - A large-scale integrated ‘We are parents too’ campaign by Tribal Worldwide has kicked off the official China launch of Fonterra's dairy brand Anchor, which the company previously supplied mainly to airlines, hotels and restaurants.
BEIJING - GroupM China has retained the bulk of the planning and buying business for Chinese dairy giant Yili with Universal McCann (UM) sharing a portion of the buying.
SHANGHAI – M&C Saatchi Shanghai has won the creative business for Arla Foods in China, with an aim to build brand communication strategies for its infant milk formula in the mainland.
RFM Foods Corporation’s dairy brand Selecta Fortified Milk has signed with local pop star Sarah Geronimo to gain a strong positioning in the Filipino market.
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