crypto
As crypto crashes, what’s the next big Super Bowl ad category to emerge?
After FTX filed for bankruptcy this month, agencies are watching for emerging categories at this year’s marketing extravaganza — but they haven’t counted crypto out just yet.
Did FTX kill crypto? Not for the PR agencies working in the sector
Firms are finding silver linings — and plenty of media placement opportunities — for crypto clients amid FTX’s collapse.
Building an NFT customer loyalty programme: what brands need to know
As more customers embrace blockchain technology, brands are leveraging NFT rewards. But marketers need to understand the ROI and how the value exchange will be delivered.
Binance invests in Saatchis and 72andSunny as joint global creative partners
It marks the first time the crypto giant has appointed a retained agency.
Ethereum ‘merge’ poises brands for sustainable entry into crypto
Crypto experts see a lower barrier to entry for sustainable marketing connected to the blockchain.
Finally, crypto traders can sleep peacefully
A new ‘smart’ pillow conceptualised by TBWA Singapore means that traders don’t have to be kept up at night by market fluctuations.
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