crypto
Gucci puts other luxury brands on notice by accepting crypto
Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy?
The metaverse demystified
For those still wrapping their heads around the main concepts, the managing director of Stink Studios in Shanghai provides an explainer on all things metaverse and NFTs.
Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3
Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.
The metaverse can be a creative renaissance
The metaverse will spark the same creative renaissance as digital and TV — but not until we get over our infatuation with it.
ZebPay takes a dig at other crypto platforms and celebrity endorsers
Watch the films conceptualised by Lowe Lintas here
India sets crypto and NFT advertising guidelines
The Advertising Standards Council of India (ASCI) aims to rule out the use of minors in these ads or the use of the word 'currency' among new guidelines applicable from April 1st, 2022.
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