Nov 29, 2022

As crypto crashes, what’s the next big Super Bowl ad category to emerge?

After FTX filed for bankruptcy this month, agencies are watching for emerging categories at this year’s marketing extravaganza — but they haven’t counted crypto out just yet.

Nov 18, 2022

Did FTX kill crypto? Not for the PR agencies working in the sector

Firms are finding silver linings — and plenty of media placement opportunities — for crypto clients amid FTX’s collapse.

Oct 9, 2022

Building an NFT customer loyalty programme: what brands need to know

As more customers embrace blockchain technology, brands are leveraging NFT rewards. But marketers need to understand the ROI and how the value exchange will be delivered.

Sep 29, 2022

Binance invests in Saatchis and 72andSunny as joint global creative partners

It marks the first time the crypto giant has appointed a retained agency.

Sep 28, 2022

Ethereum ‘merge’ poises brands for sustainable entry into crypto

Crypto experts see a lower barrier to entry for sustainable marketing connected to the blockchain.

Sep 12, 2022

Finally, crypto traders can sleep peacefully

A new ‘smart’ pillow conceptualised by TBWA Singapore means that traders don’t have to be kept up at night by market fluctuations.