May 10, 2022

Gucci puts other luxury brands on notice by accepting crypto

Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy?

Apr 27, 2022

The metaverse demystified

For those still wrapping their heads around the main concepts, the managing director of Stink Studios in Shanghai provides an explainer on all things metaverse and NFTs.

Apr 8, 2022

Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3

Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.

Mar 22, 2022

The metaverse can be a creative renaissance

The metaverse will spark the same creative renaissance as digital and TV — but not until we get over our infatuation with it.

Mar 13, 2022

ZebPay takes a dig at other crypto platforms and celebrity endorsers

Watch the films conceptualised by Lowe Lintas here

Feb 23, 2022

India sets crypto and NFT advertising guidelines

The Advertising Standards Council of India (ASCI) aims to rule out the use of minors in these ads or the use of the word 'currency' among new guidelines applicable from April 1st, 2022.