credit card

Jul 29, 2019

How AI helped boost interest in Krungsri Credit Card

CASE STUDY: Thailand's KCC turned to Appier and its AI-powered audience solution to generate targeted consumer leads.

Apr 2, 2018

Visa taps Olympic swimmer to help normalise card payments in Japan

New work demonstrates the convenience of cards for everyday purchases.

Nov 30, 2017

Innovation can kill cash, says Visa’s new Japan marketing head

The company needs to give a cash-loving society a reason to break its habits.

Mar 8, 2017

MasterCard's APAC marketing chief resigns

Sam Ahmed led the credit-card company's regional marketing efforts for the past three-and-a-half years.

Oct 11, 2012

American Express launches integrated year-end promotion

SINGAPORE - Financial services provider American Express has launched an integrated promotion giving away round-the-world Singapore Airlines tickets to drive card usage over the festive season.

Feb 9, 2012

Standard Chartered Bank uses mobile gaming to drive credit card usage in mall

HONG KONG - As part of its ongoing ‘Good Life’ interactive marketing platform, Standard Chartered Bank Hong Kong has partnered with Harbour City to launch a new mobile gaming initiative promoting use of the bank’s credit cards to shoppers in the Harbour City shopping mall.