credit card
May 11, 2022
A surreal sales pitch for a credit card
First Choice and Leo Burnett Thailand have teamed up to launch ‘Mafia of Digital World,’ to try to pitch 'XU by First Choice’ credit card to digital natives.
Apr 7, 2022
Mastercard appoints Julie Nestor as chief marketer in Asia Pacific
She succeeds Rustom Dastoor, who now leads the payment brand's North America marketing and communications from New York.
Jul 29, 2019
How AI helped boost interest in Krungsri Credit Card
CASE STUDY: Thailand's KCC turned to Appier and its AI-powered audience solution to generate targeted consumer leads.
Apr 2, 2018
Visa taps Olympic swimmer to help normalise card payments in Japan
New work demonstrates the convenience of cards for everyday purchases.
Nov 30, 2017
Innovation can kill cash, says Visa’s new Japan marketing head
The company needs to give a cash-loving society a reason to break its habits.
Mar 8, 2017
MasterCard's APAC marketing chief resigns
Sam Ahmed led the credit-card company's regional marketing efforts for the past three-and-a-half years.
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