CASE STUDY: Thailand's KCC turned to Appier and its AI-powered audience solution to generate targeted consumer leads.
New work demonstrates the convenience of cards for everyday purchases.
The company needs to give a cash-loving society a reason to break its habits.
Sam Ahmed led the credit-card company's regional marketing efforts for the past three-and-a-half years.
SINGAPORE - Financial services provider American Express has launched an integrated promotion giving away round-the-world Singapore Airlines tickets to drive card usage over the festive season.
HONG KONG - As part of its ongoing ‘Good Life’ interactive marketing platform, Standard Chartered Bank Hong Kong has partnered with Harbour City to launch a new mobile gaming initiative promoting use of the bank’s credit cards to shoppers in the Harbour City shopping mall.
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