First Choice and Leo Burnett Thailand have teamed up to launch ‘Mafia of Digital World,’ to try to pitch 'XU by First Choice’ credit card to digital natives.
She succeeds Rustom Dastoor, who now leads the payment brand's North America marketing and communications from New York.
CASE STUDY: Thailand's KCC turned to Appier and its AI-powered audience solution to generate targeted consumer leads.
New work demonstrates the convenience of cards for everyday purchases.
The company needs to give a cash-loving society a reason to break its habits.
Sam Ahmed led the credit-card company's regional marketing efforts for the past three-and-a-half years.
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