Staff Reporters
Apr 7, 2022

Mastercard appoints Julie Nestor as chief marketer in Asia Pacific

She succeeds Rustom Dastoor, who now leads the payment brand's North America marketing and communications from New York.

Julie Nestor
Julie Nestor

Mastercard has brought in Julie Nestor from Manulife to be its new head of marketing and communications and SVP for Asia Pacific. Responsible for corporate reputation, brand messaging and stakeholder relations, Nestor will lead Mastercard’s integrated marketing and communications team while driving consumer engagement through Priceless, the brand's marketing platform.

Nestor will report jointly to Asia-Pacific president Ari Sarker and Raja Rajamannar, Mastercard's global CMO and healthcare president. She will also become a member of the Asia-Pacific leadership team as well as the global marketing and communications leadership team.

“I am delighted and thrilled to return to the payments technology space which has stayed close to my heart for so many years,” said Julie. “Mastercard is a hugely powerful organisation, while Priceless is an iconic marketing platform—people around the world know what it stands for and what it means.”

Nestor has 25 years of marketing experience across the financial services, technology and hospitality industries, including 13 years at American Express in Australia and Hong Kong. More recently she has served in several short stints as CMO. She joined Manulife only a year-and-a-half ago as Asia-Pacific CMO, where she worked to streamline agency partnership and improve creative. She had previously served as Hilton's Asia CMO for just over a year and prior to that was eBay's CMO for Australia and New Zealand.

Nestor takes over from Rustom Dastoor who spent four years in the role and oversaw Mastercard's response to customer engagement and acceleration in digital communications under Covid. A repeat member of Campaign's APAC CMO Power List, Dastoor has relocated to New York as Mastercard's executive vice president of North America marketing communications. 

Rustom Dastoor

“I am excited to get on board and get involved," Nestor added. "I love working in Asia Pacific, know the markets well, and understand the operating model. Coming into Mastercard, I look forward to bringing all I have learned across financial services, technology, e-commerce and hospitality to deepen engagement with customers and partners, and to build incredible experiences for consumers.”

Related Articles

Just Published

20 minutes ago

Interpublic, Omnicom CEOs condemn Texas elementary ...

Omnicom CEO John Wren also said the holding company supports ‘common sense gun legislation.’

2 days ago

Alibaba posts slowest quarterly growth on record, ...

Losses increased because of decline in value of investments in publicly-traded companies; backing for newer businesses such as Taocaicai and Taobao Deals; and the continued impact of Covid.

2 days ago

Tech Bites: Week of May 23, 2022

News from Yahoo, JCDecaux, CREA, PubMatic, Xaxis and more. Plus, Alibaba reaches a milestone in the quarter of serving over 1 billion annual active consumers in China

2 days ago

Heineken sends RFI to creative agencies

The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.