creator economy

Jun 5, 2024

Amazon launches 'Creator University' in India

The education programme and a series of 'Creator Connect' events aim to connect influencers with their peers and industry experts.

May 24, 2024

Why the creator economy could take over the advertising industry

There is a distinct possibility the creator economy may be out to eat agencies’ lunch.

May 14, 2024

From niche to mainstream: The rapid rise of the creator economy

With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.

May 6, 2024

When creator content goes mainstream

There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.

Mar 17, 2024

Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape

Over the course of the two days panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment.

Dec 11, 2023

TikTok study reveals five best marketing practices when working with creators

TikTok partnered with creator marketing platform CreatorIQ on the report, which reveals creator partnerships deliver maximum bang for buck on the scrollable platform.