Chinese consumers tend to turn themselves into brand representatives. So if companies abruptly terminate their partnerships with celebrities, shoppers feel betrayed by them.
With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.
A video about palm oil caught the attention of celebrities and has received more than 30 million views after a British supermarket chain complained it was stopped from airing it on TV.
Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.
In Japan, the younger generation’s critical filter is increasingly regulating how brands target consumers of all demographics.
The full film has been taken off by YouTube for Indian viewers; still available on Facebook.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins