Jun 5, 2024

Are controversial ads really such a bad thing?

Following Apple's recent 'Crush' ad controversy and Bumble's fumble, Campaign explores whether or not there is merit in an ad that is criticised but still garners attention, as opposed to going unnoticed.

Oct 25, 2022

Adidas cuts ties with Kanye West citing 'hateful and dangerous' anti-Semitic comments

Adidas and West launched fashion collaboration Adidas Yeezy in 2015.

Oct 22, 2022

‘Brands should run, not walk away:’ Lessons from PR pros on Kanye West crisis

Crisis, legal and sports communications experts weigh in on West’s recent actions, and detail strategies brands can use when celebrity-related issues arise.

Oct 18, 2022

Chinese sportswear brand Li-Ning courts controversy for 'offensive' clothing

The apparel-maker is rocked by accusations that items from its latest collection strongly resemble Japanese military outfits during WW2.

Aug 22, 2022

Budget retailer Miniso will drop Japanese styling after Chinese outcry

The brand is the latest retailer to come under flak amid a surge in consumer patriotism in China and growing geopolitical tensions.

Jun 8, 2022

Dear perfume brands, what we need is a ‘shot’ of clarity

While the recent campaign by Layer’r Shot raised a furore over the glorification of rape culture, the perfume category in itself has not learned much about sensitisation, claims the author