The World Cup offers unrivalled reach, yet attention is hard to hold. As fans skip ads and scatter across channels, what justifies the investment?
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2026 Cannes Contenders: Leo Singapore picks the APAC work worth roaring about
Here's group ECD Asheen Naidu's Cannes picks.
Former WPP Media exec Arshan Saha lands new role
Saha joins Aleph as regional managing director for Asia Pacific.
'In the best-case scenario, you don't think about us at all': Visa's Danielle Jin on marketing an invisible brand
19 years at FIFA, a six-year MAMA title deal that pulled 400 million viewers, and a 25% lift in Hong Kong cross-border spend during the awards weekend; Danielle Jin, on why a brand designed to be invisible is going all-in on football, K-pop and gaming.
Thailand's consumer watchdog plans to sue Meta over Facebook scam ads
The Council has registered 3,793 Facebook-linked complaints of consumers being defrauded through fake storefronts, payment scams, and pages built to impersonate real people in the last two years.
Nike rewrites playbook with 2026 World Cup campaign
Wieden+Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe.
Proof before Promises: How to Build Trust with B2B Buyers
As AI reshapes how buyers discover and evaluate brands, corporate reputation has become a critical driver of B2B decision-making. At a Bloomberg Media roundtable, industry leaders explored why trust, proof points and human connection matter more than ever in influencing consideration, conversion and long-term business success.
2026 Cannes Contenders: UltraSuperNew co-founder places his bets
UltraSuperNew's Marc Wesseling picks the APAC campaigns that stand a good chance of winning a Lion.
2026 Cannes Contenders: Gut creative predicts APAC hopefuls
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Can Alo Yoga build real muscle in Asia?
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APAC Power List 2026: The top 50 marketers shaping the region's next chapter
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Cindy Rose interview to kick off agenda for Campaign House at Cannes
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Proof before Promises: How to Build Trust with B2B Buyers
As AI reshapes how buyers discover and evaluate brands, corporate reputation has become a critical driver of B2B decision-making. At a Bloomberg Media roundtable, industry leaders explored why trust, proof points and human connection matter more than ever in influencing consideration, conversion and long-term business success.
OPINIONS
Business as usual is a dangerous fantasy for advertisers to believe in
One minute we’re cheering trillion-dollar ad spend forecasts; the next, oil tankers are stalled in the Strait of Hormuz, and budgets are on the chopping block. Stability is an illusion—adland needs to get better at handling it.
Woolley Marketing: Why your agency’s best work is not for sale
Procurement can accelerate a process, but it cannot manufacture brilliance. A faster milk cart is a poor substitute for a racehorse, argues Darren Woolley.
Open source you (and all your relatives): The future of DNA marketing
Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.
The black box ate the media plan
How the transparency revolution became a trust exercise
Advertising’s credibility problem is not about measurement, it is about mentality
Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.
Why marketers are turning to ChatGPT and Claude to manage their e-commerce ads
What started out as a way to “chat with your data” is now becoming something much bigger.
The growing cultural convergence of China, Japan, and South Korea
Once a siloed hierarchy of markets, the explosion of travel between Shanghai, Seoul and Tokyo has created new forms of cultural fusion that smart brands are tapping into.
FIFA's biggest Asian sponsors can't watch the World Cup they're funding
With World Cup broadcast rights still unresolved in India and China, up to 2.8 billion fans could miss coverage—making the ROI for Asia’s FIFA sponsors harder than ever.