content strategy

Mar 5, 2021

Campaign Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

Dec 21, 2020

Four tips to prepare your content strategy for 2021

Amid continued uncertainty in 2021, marketers should never lose sight of the value and purpose of content.

Jun 10, 2020

Colenso BBDO's beer ballad wins top prize in Warc content-strategy awards

Atomic Media of Australia, McCann Worldgroup India, Bennett Coleman India, BBDO China and Aurecon Australasia round out the APAC winners.

Feb 9, 2018

Microsoft coalesces sentiment analysis into Bing

Similar to the wireframe powering Google's featured snippets, Bing's sentiment analysis tool is aimed at giving users access to answers.

Nov 22, 2017

Branded copy has a positive impact on ad performance: NetElixir

Examining over 60,000 Google AdWords Expanded Text Ads, NetElixir's 'Ad Copy Championship' looks at the choices that drove the highest conversion.

Jun 15, 2015

Social media key to reaching top of the brand bunch

Jon Box, Meltwater executive director for Asia-Pacific, says it’s easy to see why Samsung, Apple and Sony are leaders in their industry when you review their social media presence.