A new report from Pulse, Part of WPP AUNZ's OPR, shows how COVID-19 has recast the way consumers are considering their purchases.
TOP OF THE CHARTS: Hakuhodo study says consumer confidence is recovering, but shopping behavior remains half-hearted.
Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.
ASIA-PACIFIC – The luxury spend of Asia’s top income earners is well documented, but according to new research from Ipsos, details in the data stress that all marketers need to have an ‘affluent strategy’.
Highlights from the Ipsos 2014 affluent Asia study. Please see the related-article link below for details.
CHINA – This year, 23 million Chinese will cross the poverty line. Most of the additional money they have to spend on personal indulgences will go toward food, according to research firm TNS.
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