consumption

Nov 30, 2020

Four ways the pandemic has changed the consumption playbook for brands

A new report from Pulse, Part of WPP AUNZ's OPR, shows how COVID-19 has recast the way consumers are considering their purchases.

Jul 6, 2020

Chinese consumer recovery still limited by a 'pandemic mindset'

TOP OF THE CHARTS: Hakuhodo study says consumer confidence is recovering, but shopping behavior remains half-hearted.

Jun 10, 2019

You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast

Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.

Oct 14, 2014

Ipsos study highlights media consumption habits of Asia’s affluent

ASIA-PACIFIC – The luxury spend of Asia’s top income earners is well documented, but according to new research from Ipsos, details in the data stress that all marketers need to have an ‘affluent strategy’.

Oct 14, 2014

DATA POINTS: Media consumption among Asia’s affluent

Highlights from the Ipsos 2014 affluent Asia study. Please see the related-article link below for details.

Feb 11, 2014

How food brands can ride China’s evolving tastes: TNS

CHINA – This year, 23 million Chinese will cross the poverty line. Most of the additional money they have to spend on personal indulgences will go toward food, according to research firm TNS.