consumption
Convenience economy rises as Filipinos embed themselves at home
ASIA's TOP 1000 BRANDS: Led by packaged-goods brand CDO, a raft of brands that have eased the burden of successive lockdowns have prospered in this year’s listing of the Philippines' top 100 brands.
Four ways the pandemic has changed the consumption playbook for brands
A new report from Pulse, Part of WPP AUNZ's OPR, shows how COVID-19 has recast the way consumers are considering their purchases.
Chinese consumer recovery still limited by a 'pandemic mindset'
TOP OF THE CHARTS: Hakuhodo study says consumer confidence is recovering, but shopping behavior remains half-hearted.
You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast
Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.
Ipsos study highlights media consumption habits of Asia’s affluent
ASIA-PACIFIC – The luxury spend of Asia’s top income earners is well documented, but according to new research from Ipsos, details in the data stress that all marketers need to have an ‘affluent strategy’.
DATA POINTS: Media consumption among Asia’s affluent
Highlights from the Ipsos 2014 affluent Asia study. Please see the related-article link below for details.
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