The consultancy aims to become a “fully integrated world leader” with this move.
Sanny Manduapessy moves to Singapore from Ebiquity Australia
In the past 15 months we’ve seen unprecedented change in the way brands engage with consumers digitally. As new channels and user behaviours continue to emerge, agencies will need to break free from antiquated models and strategies to remain relevant.
The new outfit will focus on delivering digital, design, and advocacy services in a ‘post-digital’ world.
Rapid scaling of the consulting giant’s brand experience arm signals its ambition to compete with the likes of Accenture Interactive in the region.
The multi-office US-based venture, dubbed Havas ECS, will serve the use-specific needs of pharmaceutical, health, wellness and brand communities.
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