The multi-office US-based venture, dubbed Havas ECS, will serve the use-specific needs of pharmaceutical, health, wellness and brand communities.
Neil Munn certainly respects the newest players on adland’s block, but does he fear them? Steady on.
Oliver Spalding at Digitas argues why agencies need to think bigger, lest they become a legacy system that needs removing.
Money and lives are being wasted on weak, ineffective plans dressed in jargon by insecure stakeholders, says one honest veteran who is tired of hearing platitudes.
The global CEO explains how Accenture Interactive differs from other digital agencies.
A string of acquisitions may soon enable Accenture Interactive to connect the dots on marketing services for Chinese clients.
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