coca-cola
Coca-Cola and PepsiCo vie for commuter attention in Singapore
SINGAPORE - As Singapore experiences hotter-than-usual weather, beverage brands Coca-Cola and PepsiCo have taken to the streets to entice and engage consumers with some interactive OOH installations.
Coca-Cola's 'Taste the feeling' creative for ASEAN
On 11 March, Coca-Cola announced the ASEAN launch of its new ‘One Brand’ global marketing strategy, which unites Coca-Cola, Coca-Cola Light and Coke Zero under a single Coca-Cola brand positioning with the 'Taste the feeling' campaign. The campaign also marks the beverage giant’s 80th year in Singapore and Malaysia. Here, a selection of ASEAN-specific campaign images.
Coca-Cola Thailand shifts media account to Starcom Mediavest Group
THAILAND - Coca-Cola Thailand has appointed Starcom Mediavest Group as its new media agency of record after about a decade with Mediabrands' Initiative.
#CokeCNYsg pop-up on Orchard Road
On 30 January, Coca-Cola hosted a street gig performance in Singapore featuring Benjamin Kheng of The Sam Willows, the brand's Chinese New Year campaign ambassador. Kheng performed for passers-by on temporary ‘stage’ in the middle of Orchard Road. Along the way he invited audience members up to share the mic with him, and those who were game enough were also rewarded with a limited edition festive Coca-Cola gift pack, with a handwritten note signed by Kheng.
Coca-Cola unites brands under 'Taste the Feeling' campaign
Coca-Cola has launched its biggest marketing campaign in a decade, uniting its four brands under one new tagline: 'Taste the Feeling'.
Don't believe everything you hear: Coke's Pratik Thakar
Pratik Thakar, Coca-Cola's head of creative content for Asia-Pacific and ASEAN, shares his views on aligning with global issues, how technology has changed what marketers do and why negative statements are more trustworthy than positive ones.
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