circles life
Oct 4, 2022
CirclesLife's marketing lead on building a sustainable first-party data strategy
The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales.
Feb 11, 2022
Circles Life appoints first consumer VP of growth as it plots global expansion
Nelson Allen takes on role leading B2C growth and regional marketing as Singapore telco seeks to expand its footprint.
Aug 17, 2018
Once written off as 'boring', Zendesk now has 19,000 Asian customers
Mikkel Svane, CEO of the "unicorn" customer-service platform, explains how the coolest startups are doing things differently and why no Gen Z customer will ever want to speak to a human.
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