china innovation
Photos: China Innovation Summit 2018, Guangzhou
94 senior delegates from notable companies including Loreal, Cathay Pacific, Chow Sang Sang, Folli Follie, Lee Kum Kee, P&G, Huawei, BYD, attended Campaign's third China Innovation summit yesterday in Guangzhou, with the turnout consisting of approximately 57% brands, 30% agencies, and 13% service providers.
Innovation in content marketing doesn't happen by chance in China
Effective content marketing takes a concerted effort, according to speakers at Campaign's third China Innovation summit yesterday in Guangzhou.
Food retailing’s chain reactions: Trust via blockchain
As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.
China’s next export boom: Innovative brands
‘Made in China’ is undergoing a revolution with world-leading innovation opening new doors. But even the best brands need strong marketing.
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