china innovation

Nov 2, 2018

Photos: China Innovation Summit 2018, Guangzhou

94 senior delegates from notable companies including Loreal, Cathay Pacific, Chow Sang Sang, Folli Follie, Lee Kum Kee, P&G, Huawei, BYD, attended Campaign's third China Innovation summit yesterday in Guangzhou, with the turnout consisting of approximately 57% brands, 30% agencies, and 13% service providers.

Nov 2, 2018

Innovation in content marketing doesn't happen by chance in China

Effective content marketing takes a concerted effort, according to speakers at Campaign's third China Innovation summit yesterday in Guangzhou.

Nov 15, 2017

Food retailing’s chain reactions: Trust via blockchain

As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.

Nov 13, 2017

China’s next export boom: Innovative brands

‘Made in China’ is undergoing a revolution with world-leading innovation opening new doors. But even the best brands need strong marketing.