Samsung names new CEOs, merges mobile and electronics
This is the most significant leadership shuffle at the consumer electronics giant since 2017.
OMD Australia announces new Co-CEOs
Laura Nice and Sian Whitnall are promoted from within to replace the departed Aimee Buchanan.
CMOs face uphill battle proving marketing's value to CEOs, board
Marketers must be able to link marketing activity with business impact to stay relevant, suggests Forrester survey.
Do agency groups employ too many CEOs?
Dentsu International had 250 people with CEO title.
CEOs may be more social than you think: Weber Shandwick
GLOBAL – Although not many CEOs are keen on communicating publicly on social media, it seems that half of them are communicating with their employees through company intranets, finds a report by Weber Shandwick (WS).
DATA POINTS: High time for marketers and CEOs to reconcile
The topic of metrics is one that will only continue to grow, and along with it often comes the assertion that marketers are out of touch with business requirements and goals. A recent study by Fournaise, a marketing performance measurement company, finds that although most CEOs believe marketers have lost sight of their core purpose, many chief executives also blame themselves for not being involved enough with the marketing department to demand more than 'feel good' advertising.
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