Mar 26, 2019

Insisting on using only celebs is like "gambling" in your KOL strategy

Caught the influencer influenza? We take stock of the contagious KOL industry in China and determine how effective the spread really is.

Mar 27, 2018

Booking global celebrities: Dos and don'ts

Asian brands enlisting the support of international talent can have a huge impact in the home market and abroad, but all too often they make the same easily avoidable mistakes, says UK talent booker Emma Usher.

Oct 28, 2016

No reason to pull Pierce Brosnan ads: Pan Bahar CEO

Contract wasn't violated, and the ads are working, the company's CEO tells Campaign India.

Oct 24, 2016

Pierce Brosnan's Pan Bahar row: Whose fault is it?

The star's public spat with the pan masala brand shows that both celebrities and brands need to do due diligence.

Jul 15, 2016

Unusual and inadvisable ways to eat Skittles: Don't try this at home

From China: 'You are how you eat' for Skittles (Wrigley China) by DDB China

Apr 7, 2014

Fan Bingbing embarrasses L'Oréal with illogical Weibo post

SHANGHAI – Actress and L'Oréal endorser Fan Bingbing posted frizzy-hair photos on her Weibo account just before the weekend. Unfortunately, hair wasn't the only thing going haywire, as the posts implied a logical fallacy that social-media users quickly pounced on, leaving the brand red-faced.