Caught the influencer influenza? We take stock of the contagious KOL industry in China and determine how effective the spread really is.
Asian brands enlisting the support of international talent can have a huge impact in the home market and abroad, but all too often they make the same easily avoidable mistakes, says UK talent booker Emma Usher.
Contract wasn't violated, and the ads are working, the company's CEO tells Campaign India.
The star's public spat with the pan masala brand shows that both celebrities and brands need to do due diligence.
From China: 'You are how you eat' for Skittles (Wrigley China) by DDB China
SHANGHAI – Actress and L'Oréal endorser Fan Bingbing posted frizzy-hair photos on her Weibo account just before the weekend. Unfortunately, hair wasn't the only thing going haywire, as the posts implied a logical fallacy that social-media users quickly pounced on, leaving the brand red-faced.
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