celebrity
Insisting on using only celebs is like "gambling" in your KOL strategy
Caught the influencer influenza? We take stock of the contagious KOL industry in China and determine how effective the spread really is.
Booking global celebrities: Dos and don'ts
Asian brands enlisting the support of international talent can have a huge impact in the home market and abroad, but all too often they make the same easily avoidable mistakes, says UK talent booker Emma Usher.
No reason to pull Pierce Brosnan ads: Pan Bahar CEO
Contract wasn't violated, and the ads are working, the company's CEO tells Campaign India.
Pierce Brosnan's Pan Bahar row: Whose fault is it?
The star's public spat with the pan masala brand shows that both celebrities and brands need to do due diligence.
Unusual and inadvisable ways to eat Skittles: Don't try this at home
From China: 'You are how you eat' for Skittles (Wrigley China) by DDB China
Fan Bingbing embarrasses L'Oréal with illogical Weibo post
SHANGHAI – Actress and L'Oréal endorser Fan Bingbing posted frizzy-hair photos on her Weibo account just before the weekend. Unfortunately, hair wasn't the only thing going haywire, as the posts implied a logical fallacy that social-media users quickly pounced on, leaving the brand red-faced.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
