If you absolutely must, please consider these five things first.
The use of celebrities is an increasingly popular and costly option for advertisers. But are brands getting a return on their investment?
Brands have to make concessions when working with the world’s biggest stars.
Chinese consumers tend to turn themselves into brand representatives. So if companies abruptly terminate their partnerships with celebrities, shoppers feel betrayed by them.
Beijing's ongoing crackdown on celebrity and fan culture has seen brands searching for ambassadors who are less likely to attract controversy, such as subject matter experts, athletes, and mature influencers.
Because posts containing only a combination of hashtags can be quite meaningless.
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