Aug 4, 2017

Why do some Chinese KOLs spur buzz but have no commercial impact?

Because posts containing only a combination of hashtags can be quite meaningless.

Jun 20, 2016

Legends, icons, brands and the rise of the ‘meh generation’

Where are the cultural icons of tomorrow?

Jan 5, 2015

New rules for China’s brand ambassadors

As China moves to outlaw ridiculous celebrity endorsement claims, brands will need to learn new marketing tactics.

Aug 28, 2013

Commercial Radio Hong Kong hosts 54th anniversary bash

Commercial Radio Hong Kong celebrated its 54th birthday at the Mira Hotel in Tsim Sha Tsui on 26 August with many of its DJ hosts, celebrities and staff dressing in green to support the "Low Carbon 30" green campaign theme. The event featured a sharkfin-free dinner menu and was broadcast live on 881903.com and the Hong Kong Toolbar online platform.

Jul 16, 2012

Asia's brand ambassadors: Celebrity endorsements in China and across the region

Advertisers have been employing celebrities to give instant cachet to brands since...well, since advertisers and celebrities have existed. Here, Campaign Asia-Pacific archives the actors, actresses, singers, athletes and famous-for-being-famous people who front brands' ambitions in the region. If you can think of an Asian celebrity endorser we missed, comment below or send us a message.

Aug 9, 2011

Trace Sports HD to take on Asia

Hong Kong - Trace Sports HD has made its debut in Asia, launching in Hong Kong on 1 August. LIghtning International is handling marketing for the channel.