carbon emissions

Jan 3, 2024

Should advertising of high-carbon products be banned?

SOUNDING BOARD: Controls on advertising harmful products like tobacco and junk food have existed for years. With the climate emergency worsening by the day, is it high time to implement tighter rules on advertising high-carbon products like SUVs and long-haul flights, or even ban them altogether?

Oct 3, 2023

Generative AI's hidden carbon cost: What marketers should know

The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?

Aug 25, 2023

GroupM ramps up decarbonisation efforts in new partnership with SeenThis

With this partnership, GroupM will aim to reduce its carbon output and cut down on unnecessary emissions for every individual campaign.

Sep 29, 2022

Teads and Impact+ partner to evaluate greenhouse gas emissions of advertising

Impact+ is a measurement provider that can estimate the carbon footprint of digital communications and suggest how to set up an environmental KPI.

Sep 5, 2022

How should the media industry approach decarbonisation?

Advertisers have started prioritising their media investment with publishers and platforms that are actively decarbonising their media supply. But there are many roadblocks such as buy-in from the industry and measurement.