carbon emissions

Sep 29, 2022

Teads and Impact+ partner to evaluate greenhouse gas emissions of advertising

Impact+ is a measurement provider that can estimate the carbon footprint of digital communications and suggest how to set up an environmental KPI.

Sep 5, 2022

How should the media industry approach decarbonisation?

Advertisers have started prioritising their media investment with publishers and platforms that are actively decarbonising their media supply. But there are many roadblocks such as buy-in from the industry and measurement.