n this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products.
John Boyega's deletion from a Jo Malone campaign in China is the second instance of a black talent being excised from a campaign in recent months. So we're asking you: Do we have an issue here?
Agency Geometry Ogilvy Japan says the British American Tobacco video featuring a black calligraphy artist is "currently in further testing to ensure it is portrayed in the best way to resonate with its intended audiences".
The tobacco firm treads a similar path to Japan Tobacco with a corporate branding message touting a future in which smokers and non-smokers live in harmony.
Shubhabrata Sarkar (Shubho), recently appointed as CEO of Dentsu Indonesia, discusses the collaborative, idea-oriented culture required to serve clients in a market undergoing massive social change.
YANGON - Joining the influx of overseas companies following the easing of economic restrictions in Myanmar, British American Tobacco (BAT) has returned to the country through a joint venture with local distributor IMU Enterprise.
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