Agency Geometry Ogilvy Japan says the British American Tobacco video featuring a black calligraphy artist is "currently in further testing to ensure it is portrayed in the best way to resonate with its intended audiences".
The tobacco firm treads a similar path to Japan Tobacco with a corporate branding message touting a future in which smokers and non-smokers live in harmony.
Shubhabrata Sarkar (Shubho), recently appointed as CEO of Dentsu Indonesia, discusses the collaborative, idea-oriented culture required to serve clients in a market undergoing massive social change.
YANGON - Joining the influx of overseas companies following the easing of economic restrictions in Myanmar, British American Tobacco (BAT) has returned to the country through a joint venture with local distributor IMU Enterprise.
Calvin Yeap joins Saatchi & Saatchi X as new business director for P&G Greater China and Asia-Pacific
GUANGZHOU - Saatchi & Saatchi has announced two senior additions to its Greater China and Asia-Pacific business development leadership team: Calvin Yeap joins Saatchi & Saatchi X, Greater China as business director across Greater China and Asia-Pacific, and Saatchi & Saatchi Shanghai has hired Irene Shum as director of client service.
HONG KONG - Walter Jennings, most recently senior vice president and general manager of Fleishman-Hillard Sydney, is relocating back to Hong Kong to join Kreab Gavin Anderson (KGA) as partner.
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