british american tobacco
How British American Tobacco sells nicotine to young people
n this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products.
Do brands in APAC have a problem with black people in ads?
John Boyega's deletion from a Jo Malone campaign in China is the second instance of a black talent being excised from a campaign in recent months. So we're asking you: Do we have an issue here?
Why has British American Tobacco removed a black artist from its Glo campaign?
Agency Geometry Ogilvy Japan says the British American Tobacco video featuring a black calligraphy artist is "currently in further testing to ensure it is portrayed in the best way to resonate with its intended audiences".
BAT takes to TV to reframe the image of smoking
The tobacco firm treads a similar path to Japan Tobacco with a corporate branding message touting a future in which smokers and non-smokers live in harmony.
Indonesia: Social upheaval demands nimble agencies
Shubhabrata Sarkar (Shubho), recently appointed as CEO of Dentsu Indonesia, discusses the collaborative, idea-oriented culture required to serve clients in a market undergoing massive social change.
British American Tobacco relaunches in Myanmar
YANGON - Joining the influx of overseas companies following the easing of economic restrictions in Myanmar, British American Tobacco (BAT) has returned to the country through a joint venture with local distributor IMU Enterprise.
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