breast cancer

Sep 24, 2018

Ode to female pleasure gets a lift from Serena Williams' serenade

The tennis superstar's rendition of the breast-cancer awareness anthem ‘I touch myself’ is as powerful as her forehand.

Sep 15, 2016

Watch these Singaporeans squirm when asked to say 'breast'

A 'social experiment' video by the Singapore Breast Cancer Foundation and DDB Group Singapore aims to break the stigma around talking about the disease.

Oct 9, 2014

Altered icons urge women to check breasts as often as social accounts

DDB Group Singapore has cleverly tweaked familiar social-media icons for a campaign on behalf of the Breast Cancer Foundation. The campaign includes an appeal to urge the social sites to adopt the altered logos during October, which is Breast Cancer Awareness Month. See for information.

Apr 14, 2014

Australian artists transform 'I Touch Myself' into breast cancer anthem

AUSTRALIA - Several Australian recording artists sing 1990s hit 'I Touch Myself' in a new campaign that honours songwriter Chrissy Amphlett while reminding women about the importance of breast self-exams.

Jan 7, 2014

CASE STUDY: Singapore Cancer Society helps women conquer mammogram fears

The Singapore Cancer Society (SCS) encourages women to drop the excuses and take action. How an integrated campaign successfully urged the nations’ women to get their mammograms.