TOP OF THE CHARTS: A new report from Thunes shows how the demographic's payment preferences are rapidly shifting.
Trust has to be something that's tied to the mission and the vision of the company, not siloed into one department.
In APAC we are more likely to pick a brand based on trust, above price or any other consideration. Brands must earn trust.
Chinese consumers agree that brand trust is important and are more likely to boycott a brand who take an opposing view.
More than 200 delegates participated in Campaign Asia-Pacific’s PR conference, which explored the overall theme of brand activism and purpose.
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