boycott

Mar 24, 2022

Consumers demand action not 'empty statements' by brands in response to Ukraine

A new survey says 84 per cent of consumers expect brands to take action during crises and international events – and they will be ‘very vocal’ if brands don’t meet their expectations.

Nov 2, 2021

Boycott or not to boycott: how agencies should work with high-carbon clients

With COP26 under way, 'subvertising' activist groups have been targeting ad agencies, condemning them for escaping scrutiny for their role in destroying the environment. The problem isn't black or white, so how should agencies work with their polluting clients?

Jul 2, 2021

H&M continues to fail in China

H&M recently saw some of its products banned in China, but should the brand be more worried about its connection with China’s consumers?

Mar 26, 2021

Nike, Adidas, Burberry, Uniqlo ensnared in Xinjiang cotton controversy

A great many brands find themselves facing consumer ire and losing their celebrity endorsers in China as a boycott that began with H&M continues to spiral.

Nov 11, 2020

Social media users in India call for boycott of Amazon and Tanishq

Amazon is facing criticism for product listings brandished with sacred Hindu symbols, while users are protesting Tanishq's Diwali advice.

Oct 18, 2020

The North Face returns to Facebook with inclusive outdoors push

The testimonials, filters and GIFs will run on Instagram, marking a return to the platform for The North Face, which was the first to join the Facebook ad boycott earlier this year.