Jul 6, 2023

Bonds’ new campaign teases, pleases and covers in all the right ways

When it comes to creating a buzz, Special knows how to provide the full package.

Jul 20, 2021

Bonds deploys 'cheer bleeder' squad to demo 'bloody comfy' period undies

AD NUT's PICK OF THE WEEK: A campaign by Special Group Australia encourages people who menstruate to 'Cheer through the bleed'.

Feb 25, 2021

Sexy humans dance in pride-themed undies

A campaign for Bonds by Special Group Australia celebrates the brand's new pride-themed product range, with an LGBTQIA+ Donna Summer dance party.

Aug 5, 2019

Underwear maker wants you to join the fight against glo-ball warming

Bonds’ latest effort to promote new men’s undies is another silly, innuendo-laden winner.

Jul 23, 2018

Bonds creates a cheeky chick flick

Underwear brand launches new product line for women with a quest into 'bush land'. And some nut cracking.

Aug 27, 2014

Brand design: Can underwear have charisma?

AUSTRALIA - JKR Singapore has carried out a logo and packaging makeover for Aussie underwear brand Bonds, with a brief (sorry) to give the brand a more assertive identity.