Jul 20, 2021

Bonds deploys 'cheer bleeder' squad to demo 'bloody comfy' period undies

AD NUT's PICK OF THE WEEK: A campaign by Special Group Australia encourages people who menstruate to 'Cheer through the bleed'.

Feb 25, 2021

Sexy humans dance in pride-themed undies

A campaign for Bonds by Special Group Australia celebrates the brand's new pride-themed product range, with an LGBTQIA+ Donna Summer dance party.

Aug 5, 2019

Underwear maker wants you to join the fight against glo-ball warming

Bonds’ latest effort to promote new men’s undies is another silly, innuendo-laden winner.

Jul 23, 2018

Bonds creates a cheeky chick flick

Underwear brand launches new product line for women with a quest into 'bush land'. And some nut cracking.

Aug 27, 2014

Brand design: Can underwear have charisma?

AUSTRALIA - JKR Singapore has carried out a logo and packaging makeover for Aussie underwear brand Bonds, with a brief (sorry) to give the brand a more assertive identity.

Oct 3, 2011

Clemenger BBDO Melbourne wins Bonds and Tourism Victoria

MELBOURNE - Clemenger BBDO Melbourne has been appointed agency-of-record for Australian budget fashion label Bonds and Tourism Victoria.