Jul 6, 2022

Bodyform highlights insomnia during periods in latest major campaign by AMV BBDO

'#Periodsomnia' is based on research that people who menstruate lose around five months of sleep over their lifetime.

Jun 1, 2021

What it takes to win a D&AD black Pencil during the pandemic

D&AD chief operating officer Dara Lynch interviews the 2021 black Pencil winners about how they made their award-winning campaigns.

Mar 12, 2021

Essity Pain Museum exposes 'gender pain gap'

A virtual 'Pain Museum' to spotlight real life experiences of period pain has been created by Ketchum for Essity, the parent brand of Bodyform.

Jul 1, 2020

Libresse's UK brand chronicles 'womb stories' in all their emotional complexities

Follow-up to 'Viva la vulva' pushes against shame and silence surrounding women's bodies.

Oct 25, 2017

Blood is normal: Why a new campaign dares to show menstrual blood

A new ad from Bodyform and Libresse in the UK depicts real period blood. The marketer and creative team explain why they decided to break this taboo.

Jun 6, 2016

This ad is called 'Blood', and it is bloody good

From The UK: 'Blood', for Bodyform by Abbott Mead Vickers BBDO