A virtual 'Pain Museum' to spotlight real life experiences of period pain has been created by Ketchum for Essity, the parent brand of Bodyform.
Follow-up to 'Viva la vulva' pushes against shame and silence surrounding women's bodies.
A new ad from Bodyform and Libresse in the UK depicts real period blood. The marketer and creative team explain why they decided to break this taboo.
From The UK: 'Blood', for Bodyform by Abbott Mead Vickers BBDO
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