Geopolitical disruptions have been a fixture for travel marketers in Asia. The fuel cost crisis is now the latest test as consumer trust becomes harder to retain.
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Avalere Health expands into Japan
EXCLUSIVE: The global healthcare consultancy launches in Tokyo, led by Junji Yokokawa, with integrated advisory, medical and marketing services.
WPP wins vote on CEO pay hike despite 25% opposition
WPP consulted with shareholders and dropped an initial plan to increase executive pay by a higher quantum.
Indonesia prepares to extend its under 16-digital ban to e-commerce platforms
Indonesia’s communications and digital minister signaled plans to extend the nation’s under‑16 digital ban to online shopping platforms.
Audemars Piguet's new collab with Swatch draws luxury brand dilution concerns
After fighting counterfeits and a string of failed trademark bids, AP pivots by bringing the Royal Oak's iconic design to the mass market with Swatch. But the move has sparked debate among marketers.
Heineken concludes global media, creative and production review
Review is part of Heineken’s ambition to create a “more streamlined, effective and future-fit agency model”.
Inside Yiwu, the world’s unofficial World Cup commerce factory
Little-known Yiwu in eastern China is a clear indicator of football-driven consumer demand, it produces an estimated 70% of World Cup merchandise globally.
McCann Singapore names Gonzalo Olivera CEO as Paul Soon exits
Olivera takes the helm five months after the McCann and MullenLowe Singapore merger following Omnicom's takeover of IPG.
Creative Minds: The psychology graduate who decided to write
The Kingdom Digital creative plans to write a horror game script, dine with Eva Green and Lady Gaga, and someday earn the affection of a cat.
Arthur Sadoun to earn potential $11.3 million package after 20% salary hike
Salary rise follows Publicis’ finding that its chairman and CEO was lowest paid among rivals WPP and Omnicom.
'Advertising agencies are not banks': Malaysia's 4As calls out 120-day payments
The industry body warns that extended settlement windows squeeze agency cash flow, delay salaries and erode talent base.
Cathay marks 80 years with a 10-minute love letter to Hong Kong
In an exclusive conversation with Campaign Asia, Cathay’s Edward Bell discusses the airline’s ambitious anniversary film, Hong Kong nostalgia and the enduring power of long-form, human storytelling.
Livestreaming commerce is booming, but who's watching the claims?
It's become a performance goldmine, but live commerce is also a compliance minefield. As the channel scales and regulation catches up, who actually owns compliance risk?
Thierry Henry can't stop watching himself in new Samsung spot
With the World Cup six weeks out, Samsung and BBH Singapore deploy Thierry Henry and a television.
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Arthur Sadoun to earn potential $11.3 million package after 20% salary hike
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Campaign’s Over 50 list returns to spotlight APAC’s most seasoned changemakers
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Agency Performance Review 2026: We graded 22 agency networks
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‘If the world only remembers we sponsored the World Cup, we've failed’: Lenovo’s FIFA play
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Cathay marks 80 years with a 10-minute love letter to Hong Kong
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The Work
Telstra turns up the volume on e-waste
In a world producing 7kg of e-waste per person, Telstra promises to give every second device a second life by 2030.
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Effectiveness at the Highest Level: Eos and Mischief @ No Fixed Address win back-to-back Iridium Effies
Setting a new benchmark for marketing effectiveness, the "Women’s Shave" campaign defies category norms to claim the industry’s top honour for the second year running.
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