In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.
TODAY'S EDITION
05/29/2026
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60 and eyeing 70: A Leo exec on experience in an industry obsessed with newness
Amanda Wheeler turns 60 this year and shows no sign of slowing because while anyone can prompt AI, it still takes experience to know if the output is any good.
Creative Minds: A Myanmar creative on advertising as a gateway to filmmaking
It may not be film, but it satisfies his storytelling itch and it's guided by a younger self’s instinct to create, and to care more openly.
The Knowledge
The Philippines' top 50 brands 2026
From fast food to phones, online shopping to fuel stops—find out which brands won over Filipino consumers in our latest research with YouGov.
The Information
Mark Read launches Prompt conference for AI start-ups to mix with industry chiefs
Ex-WPP boss wants to bring together AI disruptors with business leaders and CMOs for series of events.
Open source you (and all your relatives): The future of DNA marketing
Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.
Hong Kong Ballet’s Bruce Lee tribute goes global
Timothée Chalamet might not care about ballet, but Hong Kong Ballet takes the life of Bruce Lee global in a hyper-stylised disco-kung fu production.
A recap of this week's moves and wins
Talent moves and business wins across TBWA, Droga5, Uber Advertising, Samsonite, Dentsu and more.
Asia Pacific's Top 50 Brands 2026
After surveying more than 2 million consumers across Asia Pacific, YouGov and Campaign crown Shopee and YouTube as the top brands, joined by 48 others leading the region’s market.
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The Work
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Promoted content
BlueFocus at 30: AI for Efficiency, Artisanship for the Soul
BlueFocus chief executive Fei Pan believes the future of marketing lies in a “symbiosis of carbon and silicon” — where AI handles execution at scale while humans retain control of strategy, taste, and judgment. In an exclusive interview with Campaign Asia, he outlines how the Chinese marketing giant is reshaping its business around autonomous agents, global expansion, and an AI-first operating model.
OPINIONS
The Information
Advertising’s credibility problem is not about measurement, it is about mentality
Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.
Why marketers are turning to ChatGPT and Claude to manage their e-commerce ads
What started out as a way to “chat with your data” is now becoming something much bigger.
The growing cultural convergence of China, Japan, and South Korea
Once a siloed hierarchy of markets, the explosion of travel between Shanghai, Seoul and Tokyo has created new forms of cultural fusion that smart brands are tapping into.
FIFA's biggest Asian sponsors can't watch the World Cup they're funding
With World Cup broadcast rights still unresolved in India and China, up to 2.8 billion fans could miss coverage—making the ROI for Asia’s FIFA sponsors harder than ever.
To all the men in advertising: please start showing up
You can’t be a male ally if you’re not in the room.
Livestreaming commerce is booming, but who's watching the claims?
It's become a performance goldmine, but live commerce is also a compliance minefield. As the channel scales and regulation catches up, who actually owns compliance risk?
AI is abundant now but judgment is such a luxury
After a Chinese court ruled that AI-driven layoffs and pay cuts are unlawful and tech adoption is a choice. Ramakrishnan Raja says the responsibility for that choice sits squarely with the CMO.
3 marketing lessons from the Coachella 2026 post-mortem
Why ‘method branding’ and fan service defined the festival’s most-searched year yet.