The commercial is by Saatchi & Saatchi Thailand, and you should watch it without knowing more than that.
The short-video site mimics an earlier and successful campaign by Bilibili as the platforms vie for attention in advance of the June 18 sales event.
Company says its partnerships will help it target specific audiences and unlock the power of younger demographics in China.
Bilibili purposely made an ‘old-fashioned’ video and distributed it via traditional TV to expand awareness beyond its youthful existing user base.
We explore the work of some successful non-Chinese influencers working in China and ask whether they command more or less influence than their local counterparts—and whether that's changing.
Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.
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