bilibili
Could China’s short drama boom create lucrative IP?
Short dramas are racking up hundreds of millions of views on China's video platforms, but producers are grappling with how to sustainably monetise the format.
Bilibili's hold on the hearts of Gen Z in China
CHINESE PLATFORM SPOTLIGHT: In the first of a new series, we recruit experts to look into the mainland video platform's audience, content, brand usefulness and future prospects.
Bilibili’s new markets grow users, but also losses
Bilibili is confident on its monetization capabilities given the platform’s growing user base across a wider spectrum of demographics.
This Thai ad takes you on a journey, and you will have questions
The commercial is by Saatchi & Saatchi Thailand, and you should watch it without knowing more than that.
Kuaishou imitates competitor's video campaign
The short-video site mimics an earlier and successful campaign by Bilibili as the platforms vie for attention in advance of the June 18 sales event.
Dentsu Aegis Media partners with Bilibili, Zhihu, Red and Kuaishou
Company says its partnerships will help it target specific audiences and unlock the power of younger demographics in China.
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