Dec 18, 2023

What we can learn from Bilibili's buzzword for 2023, ah?

The Chinese video streaming service has made an annual tradition of spotting the top buzzwords among young people in its chats as a way to signal new consumption trends.

Dec 5, 2021

Could China’s short drama boom create lucrative IP?

Short dramas are racking up hundreds of millions of views on China's video platforms, but producers are grappling with how to sustainably monetise the format.

Aug 18, 2021

Bilibili's hold on the hearts of Gen Z in China

CHINESE PLATFORM SPOTLIGHT: In the first of a new series, we recruit experts to look into the mainland video platform's audience, content, brand usefulness and future prospects.

Nov 20, 2020

Bilibili’s new markets grow users, but also losses

Bilibili is confident on its monetization capabilities given the platform’s growing user base across a wider spectrum of demographics.

Jun 10, 2020

This Thai ad takes you on a journey, and you will have questions

The commercial is by Saatchi & Saatchi Thailand, and you should watch it without knowing more than that.

Jun 10, 2020

Kuaishou imitates competitor's video campaign

The short-video site mimics an earlier and successful campaign by Bilibili as the platforms vie for attention in advance of the June 18 sales event.