Short dramas are racking up hundreds of millions of views on China's video platforms, but producers are grappling with how to sustainably monetise the format.
CHINESE PLATFORM SPOTLIGHT: In the first of a new series, we recruit experts to look into the mainland video platform's audience, content, brand usefulness and future prospects.
Bilibili is confident on its monetization capabilities given the platform’s growing user base across a wider spectrum of demographics.
The commercial is by Saatchi & Saatchi Thailand, and you should watch it without knowing more than that.
The short-video site mimics an earlier and successful campaign by Bilibili as the platforms vie for attention in advance of the June 18 sales event.
Company says its partnerships will help it target specific audiences and unlock the power of younger demographics in China.
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