Ad has a soundtrack by Knowles.
CHINA - In a first for the brand, Beats by Dre puts a Chinese athlete, boxer Zou ShiMing, into an ad.
SPIKES ASIA - Transformation. Change. They’re big words that are hard to fit in the mouth, but it’s something RG/A has tried to digest with an aggressive approach to unlocking opportunities for its clients and itself.
SECTOR STUDY: The explosion of smartphone sales and the continued rise of ‘prosumers’ has fuelled greater demand for increasingly trendy—and expensive—audio products.
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