Nov 20, 2014

Beats boxing: Chinese fighter stars in headphone brand's ad

CHINA - In a first for the brand, Beats by Dre puts a Chinese athlete, boxer Zou ShiMing, into an ad.

Sep 24, 2014

R/GA's prescription for future agencies: Build business ecosystems

SPIKES ASIA - Transformation. Change. They’re big words that are hard to fit in the mouth, but it’s something RG/A has tried to digest with an aggressive approach to unlocking opportunities for its clients and itself.

May 15, 2014

Headphone fad is music to brands’ ears

SECTOR STUDY: The explosion of smartphone sales and the continued rise of ‘prosumers’ has fuelled greater demand for increasingly trendy—and expensive—audio products.