40 Under 40 2022: Rish Gopal, Beacon Communications
The Covid pandemic brought out the best in Gopal, who took the opportunity to showcase his team’s abilities by going above and beyond for clients.
"Being made redundant from advertising can be a great opportunity"
Advertising has many merits as a profession, but it also sets people up well for new adventures—if they are bold enough to step into the unknown. Campaign hears from people who have transitioned elsewhere, out of necessity, choice or a combination of the two.
Does slow uptake of DSPs make Japan a digital-marketing laggard?
Hiroyuki Akita, a senior strategist at Beacon Communications in Tokyo, believes that there are good reasons that demand-side platform services have yet to get traction in Japan.
2018 Cannes contenders: 'Hahon Hohaho Hie' by Beacon Communications
A simple, fun challenge that delivered strong sales results for McDonald's in Japan.
Publicis One moves Asia CEO from Tokyo to Singapore
The move will put the network's regional head closer to multinational clients.
Japanese TV ratings are set for a shake-up in 2018
The death of the household and rise of the individual could elevate the broader marketing conversation, says Beacon Communications' planning head.
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