Advertising has many merits as a profession, but it also sets people up well for new adventures—if they are bold enough to step into the unknown. Campaign hears from people who have transitioned elsewhere, out of necessity, choice or a combination of the two.
Hiroyuki Akita, a senior strategist at Beacon Communications in Tokyo, believes that there are good reasons that demand-side platform services have yet to get traction in Japan.
A simple, fun challenge that delivered strong sales results for McDonald's in Japan.
The move will put the network's regional head closer to multinational clients.
The death of the household and rise of the individual could elevate the broader marketing conversation, says Beacon Communications' planning head.
In Japan, the agency sees Friday afternoons off as a cue to work more efficiently.
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