beacon communications

Apr 15, 2019

"Being made redundant from advertising can be a great opportunity"

Advertising has many merits as a profession, but it also sets people up well for new adventures—if they are bold enough to step into the unknown. Campaign hears from people who have transitioned elsewhere, out of necessity, choice or a combination of the two.

Jun 12, 2018

Does slow uptake of DSPs make Japan a digital-marketing laggard?

Hiroyuki Akita, a senior strategist at Beacon Communications in Tokyo, believes that there are good reasons that demand-side platform services have yet to get traction in Japan.

May 29, 2018

2018 Cannes contenders: 'Hahon Hohaho Hie' by Beacon Communications

A simple, fun challenge that delivered strong sales results for McDonald's in Japan.

Jan 18, 2018

Publicis One moves Asia CEO from Tokyo to Singapore

The move will put the network's regional head closer to multinational clients.

Jan 10, 2018

Japanese TV ratings are set for a shake-up in 2018

The death of the household and rise of the individual could elevate the broader marketing conversation, says Beacon Communications' planning head.

Dec 15, 2017

Publicis One tries to give staff an incentive to work less

In Japan, the agency sees Friday afternoons off as a cue to work more efficiently.