authenticity

Jan 30, 2019

How Microsoft goes about providing authentic incentive experiences

The software giant's senior manager of rewards and recognition programmes talks about how to curate truly authentic events while accounting for delegates' cultural and even emotional makeup.

Apr 11, 2018

Authenticity still important amidst tech advancement: Sabre

At a time when trust in governments and corporations is at an all-time low, authenticity allows users and attendees to experience simplicity and certainty.

Oct 16, 2017

Asian consumers believe more in brand authenticity

Cohn & Wolfe’s latest global study found consumers in five Asian markets were significantly more positive towards brands than their counterparts elsewhere.

Aug 31, 2015

JAPAN: Technologically authentic

At its core, marketing is about building a relationship between a person and a company, and creating a mechanism that sustains and grows the business. That mechanism has largely become digital.

Jul 23, 2015

Tidying up: Shoppers shun clutter, embrace authenticity

After decades of consumerism, shoppers are finally starting to say ‘enough’. Here’s what brands can do about it.

Jun 15, 2015

Influencer network agencies boom in Asia

Spike in new firms connecting influencers and brands reveals varied commercial models and approaches to authenticity.