authenticity

May 9, 2022

Inauthentic influencers: is honesty the best policy?

Last month, Ogilvy announced it would no longer work with influencers who distort or retouch their bodies or faces for ads. While it's a bold move for an agency to take such a stance, it’s unlikely to totally eradicate the issue of inauthentic influencing.

Jan 12, 2022

Understanding today’s Gen Z: From glossy luxury brands to inclusivity and cultural identity

Concerned about worsening income inequalities, Gen Z is shifting expectations of what luxury brands should represent away from exclusivity and aspiration, and towards authenticity and accessibility, according to a strategy and insights executive at M&C Saatchi Performance.

Oct 3, 2021

How Indeed’s Pride campaign with Mika encouraged authenticity at work

The ‘#SoundtrackOfEmpathy’ campaign raised $40,000 for Lady Gaga’s Born This Way Foundation.

Jan 30, 2019

How Microsoft goes about providing authentic incentive experiences

The software giant's senior manager of rewards and recognition programmes talks about how to curate truly authentic events while accounting for delegates' cultural and even emotional makeup.

Apr 11, 2018

Authenticity still important amidst tech advancement: Sabre

At a time when trust in governments and corporations is at an all-time low, authenticity allows users and attendees to experience simplicity and certainty.

Oct 16, 2017

Asian consumers believe more in brand authenticity

Cohn & Wolfe’s latest global study found consumers in five Asian markets were significantly more positive towards brands than their counterparts elsewhere.