The software giant's senior manager of rewards and recognition programmes talks about how to curate truly authentic events while accounting for delegates' cultural and even emotional makeup.
At a time when trust in governments and corporations is at an all-time low, authenticity allows users and attendees to experience simplicity and certainty.
Cohn & Wolfe’s latest global study found consumers in five Asian markets were significantly more positive towards brands than their counterparts elsewhere.
At its core, marketing is about building a relationship between a person and a company, and creating a mechanism that sustains and grows the business. That mechanism has largely become digital.
After decades of consumerism, shoppers are finally starting to say ‘enough’. Here’s what brands can do about it.
Spike in new firms connecting influencers and brands reveals varied commercial models and approaches to authenticity.
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