Last month, Ogilvy announced it would no longer work with influencers who distort or retouch their bodies or faces for ads. While it's a bold move for an agency to take such a stance, it’s unlikely to totally eradicate the issue of inauthentic influencing.
Concerned about worsening income inequalities, Gen Z is shifting expectations of what luxury brands should represent away from exclusivity and aspiration, and towards authenticity and accessibility, according to a strategy and insights executive at M&C Saatchi Performance.
The ‘#SoundtrackOfEmpathy’ campaign raised $40,000 for Lady Gaga’s Born This Way Foundation.
The software giant's senior manager of rewards and recognition programmes talks about how to curate truly authentic events while accounting for delegates' cultural and even emotional makeup.
At a time when trust in governments and corporations is at an all-time low, authenticity allows users and attendees to experience simplicity and certainty.
Cohn & Wolfe’s latest global study found consumers in five Asian markets were significantly more positive towards brands than their counterparts elsewhere.
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