audio

Feb 17, 2021

Tennis Australia launches audio stream to allow blind to follow sport

Design and innovation agency AKQA and Monash University helped to build the technology that will be piloted during the Australian Open finals.

Nov 18, 2020

YouTube launches audio ads

Head of music at video giant says the pandemic has “fundamentally changed the music industry forever” due to music concerts being cancelled.

Aug 24, 2020

Why Netflix hired Hans Zimmer to zhoosh up its ta-dum sound

The streaming platform understands that even the strongest brand assets need room to evolve to meet new contexts.

Jun 26, 2020

In a quieter world, brands must think carefully about the noise they make

Don’t just restart marketing by making noise for the sake of it. Use this moment in time to think about why we inherently need it.

Jun 18, 2020

Tweet with your voice to avoid getting 'lost in translation'

Because sometimes 280 characters 'aren't enough', Twitter said.

Feb 26, 2020

Loud and clear: Audio marketing investments gathering pace says IAB

Nine of 10 respondents to an IAB Australia study say they are placing ads in streaming services, as podcasts also see significant growth.