audio
Tennis Australia launches audio stream to allow blind to follow sport
Design and innovation agency AKQA and Monash University helped to build the technology that will be piloted during the Australian Open finals.
YouTube launches audio ads
Head of music at video giant says the pandemic has “fundamentally changed the music industry forever” due to music concerts being cancelled.
Why Netflix hired Hans Zimmer to zhoosh up its ta-dum sound
The streaming platform understands that even the strongest brand assets need room to evolve to meet new contexts.
In a quieter world, brands must think carefully about the noise they make
Don’t just restart marketing by making noise for the sake of it. Use this moment in time to think about why we inherently need it.
Tweet with your voice to avoid getting 'lost in translation'
Because sometimes 280 characters 'aren't enough', Twitter said.
Loud and clear: Audio marketing investments gathering pace says IAB
Nine of 10 respondents to an IAB Australia study say they are placing ads in streaming services, as podcasts also see significant growth.
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