As brands continue to go viral on TikTok owing to their clever use of original music, the role of sound in campaigns is becoming less of an afterthought and more strategically significant for standing out in a crowded digital landscape.
The agency's advertisers will also gain exclusive access to preview ad products from the audio-streaming platform.
As the podcast industry faces difficult challenges globally, particularly in terms of monetisation and profitability, we explore how APAC podcasts can still appeal to advertisers.
Digital audio can deliver engaged audiences for brands, complementing other programmatic advertising in multi-channel campaigns. So why haven't we seen a wave of demand in APAC and are brands missing out?
Squires' appointment will further strengthen the company’s reach in new and emerging markets including Spain, Italy, The Netherlands and the Asia Pacific.
The podcast boom shows little sign of abating, offering engagement and outreach opportunities for advertisers.
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