audio
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Sounds like a hit: How brands are cutting through the noise using original music marketing
As brands continue to go viral on TikTok owing to their clever use of original music, the role of sound in campaigns is becoming less of an afterthought and more strategically significant for standing out in a crowded digital landscape.
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WPP creates first-party data partnership with Spotify
The agency's advertisers will also gain exclusive access to preview ad products from the audio-streaming platform.
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As the podcasting boom wanes, how is APAC adjusting?
As the podcast industry faces difficult challenges globally, particularly in terms of monetisation and profitability, we explore how APAC podcasts can still appeal to advertisers.
Programmatic audio campaigns in APAC: Where are the briefs?
Digital audio can deliver engaged audiences for brands, complementing other programmatic advertising in multi-channel campaigns. So why haven't we seen a wave of demand in APAC and are brands missing out?
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How Acast is addressing demand for programmatic audio in Asia
Squires' appointment will further strengthen the company’s reach in new and emerging markets including Spain, Italy, The Netherlands and the Asia Pacific.
Research reveals new wave of younger, brand-aware podcast listeners
The podcast boom shows little sign of abating, offering engagement and outreach opportunities for advertisers.
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