Netflix ad tier is coming in early 2023, it said in July.
The strategy-consulting service, which aims to help brands maximise value from their audience data, was developed in a Singapore-based innovation hub.
Data accuracy and imprecise targeting are key concerns for marketers buying audience data, according to research by Lotame.
New developments will make the earlier era of programmatic advertising appear crude and simplistic by comparison.
SINGAPORE - Southeast Asia (SEA) saw a significant surge of 256 percent in audience data expenditure from Q1 to Q2, but the dramatic swing indicates that the use of audience data is still nascent in the region, according to the latest Eyeota Index report.
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