audience data

Oct 13, 2022

Netflix audience data goes public as it signs up to Barb ahead of ad tier launch

Netflix ad tier is coming in early 2023, it said in July.

Aug 17, 2021

Essence to offer brands a 'Data Health Check'

The strategy-consulting service, which aims to help brands maximise value from their audience data, was developed in a Singapore-based innovation hub.

Jul 24, 2018

Only 14% of audience-data purchases deemed successful

Data accuracy and imprecise targeting are key concerns for marketers buying audience data, according to research by Lotame.

Jan 27, 2017

Context data will transform your understanding of programmatic

New developments will make the earlier era of programmatic advertising appear crude and simplistic by comparison.

Oct 20, 2015

SEA sees 256% surge in demand for audience data: Eyeota

SINGAPORE - Southeast Asia (SEA) saw a significant surge of 256 percent in audience data expenditure from Q1 to Q2, but the dramatic swing indicates that the use of audience data is still nascent in the region, according to the latest Eyeota Index report.