attention

May 20, 2022

Campaign Crash Course: Understanding attention-based metrics

In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.

Aug 25, 2021

Neuro research supports need for evolving creative in OOH

TOP OF THE CHARTS: A study by Australian outdoor-media company QMS lends support to the intuitive idea that ads with changing creative stick in the mind better than static ads.

Aug 16, 2021

What we learned from a year of working with attention metrics

We already knew attention mattered. This year, we discovered just how much.

Apr 11, 2019

Social media is saving outdoor

Or is it the other way around?