attention

Dec 14, 2022

Your attention please: How to navigate attention metrics

Marketers should understand the value they seek and their objectives when experimenting with attention measurement—this is because attention is neither a commodity nor a currency and is notoriously hard to capture.

Aug 11, 2022

Attention metrics are becoming more nuanced, but are brands ready to use them?

Agencies and tech providers are building a more sophisticated understanding of consumer attention, but they face cultural and infrastructure challenges in convincing advertisers to convert to a new currency.

May 20, 2022

Campaign Crash Course: Understanding attention-based metrics

In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.

Aug 25, 2021

Neuro research supports need for evolving creative in OOH

TOP OF THE CHARTS: A study by Australian outdoor-media company QMS lends support to the intuitive idea that ads with changing creative stick in the mind better than static ads.

Aug 16, 2021

What we learned from a year of working with attention metrics

We already knew attention mattered. This year, we discovered just how much.