In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.
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60 and eyeing 70: A Leo exec on experience in an industry obsessed with newness
Amanda Wheeler turns 60 this year and shows no sign of slowing because while anyone can prompt AI, it still takes experience to know if the output is any good.
Creative Minds: A Myanmar creative on advertising as a gateway to filmmaking
It may not be film, but it satisfies his storytelling itch and it's guided by a younger self’s instinct to create, and to care more openly.
The Philippines' top 50 brands 2026
From fast food to phones, online shopping to fuel stops—find out which brands won over Filipino consumers in our latest research with YouGov.
Mark Read launches Prompt conference for AI start-ups to mix with industry chiefs
Ex-WPP boss wants to bring together AI disruptors with business leaders and CMOs for series of events.
Open source you (and all your relatives): The future of DNA marketing
Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.
Hong Kong Ballet’s Bruce Lee tribute goes global
Timothée Chalamet might not care about ballet, but Hong Kong Ballet takes the life of Bruce Lee global in a hyper-stylised disco-kung fu production.
A recap of this week's moves and wins
Talent moves and business wins across TBWA, Droga5, Uber Advertising, Samsonite, Dentsu and more.
Asia Pacific's Top 50 Brands 2026
After surveying more than 2 million consumers across Asia Pacific, YouGov and Campaign crown Shopee and YouTube as the top brands, joined by 48 others leading the region’s market.
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Audemars Piguet's new collab with Swatch draws luxury brand dilution concerns
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Spotify changes logo for 20th anniversary and users aren't impressed
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Arthur Sadoun to earn potential $11.3 million package after 20% salary hike
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Campaign’s Over 50 list returns to spotlight APAC’s most seasoned changemakers
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Why the Swatch x Audemars Piguet Royal Pop could be the Labubu of watches
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Cathay marks 80 years with a 10-minute love letter to Hong Kong
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Apple appoints channel partner comms director for Greater China
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The Work
Telstra turns up the volume on e-waste
In a world producing 7kg of e-waste per person, Telstra promises to give every second device a second life by 2030.
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BlueFocus at 30: AI for Efficiency, Artisanship for the Soul
BlueFocus chief executive Fei Pan believes the future of marketing lies in a “symbiosis of carbon and silicon” — where AI handles execution at scale while humans retain control of strategy, taste, and judgment. In an exclusive interview with Campaign Asia, he outlines how the Chinese marketing giant is reshaping its business around autonomous agents, global expansion, and an AI-first operating model.
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