TODAY'S EDITION 05/31/2026

Latest

60 and eyeing 70: A Leo exec on experience in an industry obsessed with newness

Amanda Wheeler turns 60 this year and shows no sign of slowing because while anyone can prompt AI, it still takes experience to know if the output is any good.

Creative Minds: A Myanmar creative on advertising as a gateway to filmmaking

It may not be film, but it satisfies his storytelling itch and it's guided by a younger self’s instinct to create, and to care more openly.

The Knowledge

The Philippines' top 50 brands 2026

From fast food to phones, online shopping to fuel stops—find out which brands won over Filipino consumers in our latest research with YouGov.

The Information

Mark Read launches Prompt conference for AI start-ups to mix with industry chiefs

Ex-WPP boss wants to bring together AI disruptors with business leaders and CMOs for series of events.

Open source you (and all your relatives): The future of DNA marketing

Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.

The black box ate the media plan

How the transparency revolution became a trust exercise

Hong Kong Ballet’s Bruce Lee tribute goes global

Timothée Chalamet might not care about ballet, but Hong Kong Ballet takes the life of Bruce Lee global in a hyper-stylised disco-kung fu production.

A recap of this week's moves and wins

Talent moves and business wins across TBWA, Droga5, Uber Advertising, Samsonite, Dentsu and more.

Asia Pacific's Top 50 Brands 2026

After surveying more than 2 million consumers across Asia Pacific, YouGov and Campaign crown Shopee and YouTube as the top brands, joined by 48 others leading the region’s market.

The Work


Telstra turns up the volume on e-waste

In a world producing 7kg of e-waste per person, Telstra promises to give every second device a second life by 2030.

Watch


Promoted content

BlueFocus at 30: AI for Efficiency, Artisanship for the Soul

BlueFocus chief executive Fei Pan believes the future of marketing lies in a “symbiosis of carbon and silicon” — where AI handles execution at scale while humans retain control of strategy, taste, and judgment. In an exclusive interview with Campaign Asia, he outlines how the Chinese marketing giant is reshaping its business around autonomous agents, global expansion, and an AI-first operating model.

OPINIONS


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