Arun Kumar gets into the nitty gritty of the Acxiom acquisition, and explains why he’s fed up with Google and Facebook representing adland.
Global clients expect consistency in skill sets and approaches towards the distribution and tactics that drive a brand strategy across the world.
While debates on trading desk transparency grow more heated, media buyers are refusing to buckle to client pressure.
ASIA-PACIFIC – Arun Kumar, head of digital for Asia-Pacific at Mediabrands, shares his thoughts on digital measurement and data privacy.
ASIA-PACIFIC - Mediabrands has restructured its regional client services team with Clinton Simpson taking charge of account servicing, Natalie Pidgeon taking responsibility for strategy and Arun Kumar continuing as head of digital.
SINGAPORE - With Android device sales up by 400 per cent across Southeast Asia, Google's 'more affordable' smartphone option is set to shake up the region‘s mobile internet market.
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