arun kumar

Jan 9, 2019

"Our ethical data diamond mine": IPG data chief on what Acxiom deal really means

Arun Kumar gets into the nitty gritty of the Acxiom acquisition, and explains why he’s fed up with Google and Facebook representing adland.

Apr 6, 2018

Global clients demand consistency in strategy: IPG

Global clients expect consistency in skill sets and approaches towards the distribution and tactics that drive a brand strategy across the world.

Jun 28, 2013

Programmatic buying: Clients and agencies locked in war of trust

While debates on trading desk transparency grow more heated, media buyers are refusing to buckle to client pressure.

Jun 3, 2011

VIDEO: Mediabrands' head of digital talks data

ASIA-PACIFIC – Arun Kumar, head of digital for Asia-Pacific at Mediabrands, shares his thoughts on digital measurement and data privacy.

Apr 27, 2011

Mediabrands restructures regional client services

ASIA-PACIFIC - Mediabrands has restructured its regional client services team with Clinton Simpson taking charge of account servicing, Natalie Pidgeon taking responsibility for strategy and Arun Kumar continuing as head of digital.

Oct 8, 2010

Android sees phone sales grow by 400 per cent in Asia

SINGAPORE - With Android device sales up by 400 per cent across Southeast Asia, Google's 'more affordable' smartphone option is set to shake up the region‘s mobile internet market.