Cannes Lions 2022: The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action
The detergent brand is inviting other brands and organisations to #ShareTheLoad of gender representation.
Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia x Campaign audience that creativity is central to making that happen.
Tone shifts in the fifth edition of Ariel's equality series to reflect a sense of restlessness and impatience among women at the pace of change, says BBDO's Josy Paul.
AD NUT's RANT OF THE WEEK: In an India campaign by Leo Burnett, the detergent not only scolds parents but also falsely positions (or actually, fails to position) itself as a solution to their time woes.
Watch the film conceptualised in association with The Quint here.
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