ariel
This festive season, women gift unseen labour
Ariel’s new film for its #ShareTheLoad movement sheds light on unequal labour at home during this hosting season.
Creativity is the return gift of empathy: BBDO's Josy Paul
Cannes Lions 2022: The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action
P&G's Ariel pens open letter to advertisers and media partners
The detergent brand is inviting other brands and organisations to #ShareTheLoad of gender representation.
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Marc Pritchard: ‘Philanthropy is wonderful, but we’re a business’
Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia x Campaign audience that creativity is central to making that happen.
A woman asks to be seen in Ariel's latest #ShareTheLoad ad
Tone shifts in the fifth edition of Ariel's equality series to reflect a sense of restlessness and impatience among women at the pace of change, says BBDO's Josy Paul.
Tide washes away goodwill with an insulting and strategically braindead ad
AD NUT's RANT OF THE WEEK: In an India campaign by Leo Burnett, the detergent not only scolds parents but also falsely positions (or actually, fails to position) itself as a solution to their time woes.
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