Dec 19, 2022

This festive season, women gift unseen labour

Ariel’s new film for its #ShareTheLoad movement sheds light on unequal labour at home during this hosting season.

Jun 27, 2022

Creativity is the return gift of empathy: BBDO's Josy Paul

Cannes Lions 2022: The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action

Apr 10, 2022

P&G's Ariel pens open letter to advertisers and media partners

The detergent brand is inviting other brands and organisations to #ShareTheLoad of gender representation.

Mar 2, 2022

Marc Pritchard: ‘Philanthropy is wonderful, but we’re a business’

Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia x Campaign audience that creativity is central to making that happen.

Feb 15, 2022

A woman asks to be seen in Ariel's latest #ShareTheLoad ad

Tone shifts in the fifth edition of Ariel's equality series to reflect a sense of restlessness and impatience among women at the pace of change, says BBDO's Josy Paul.

Jul 8, 2021

Tide washes away goodwill with an insulting and strategically braindead ad

AD NUT's RANT OF THE WEEK: In an India campaign by Leo Burnett, the detergent not only scolds parents but also falsely positions (or actually, fails to position) itself as a solution to their time woes.