appsflyer

Jul 8, 2024

AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era

AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.

Mar 23, 2022

25% of adspend may have shifted from iOS to Android, reveals Appsflyer report

Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking.

Jul 30, 2020

APAC app-install fraud exposure rises by 45% to US$945 million: Report

Several markets in Southeast Asia saw a peak of ad fraud activity in March due to a rise in app demand caused by COVID-19—therefore drawing the attention of fraudsters.

Jun 21, 2019

APAC exposed to US$650 million worth of app fraud in six months

Southeast Asia has highest app install fraud rate in Asia-Pacific, with more than US$260 million at risk.

Jun 20, 2018

AppsFlyer: Respond to GDPR by prioritizing customer lifetime value

A new report by the marketing analytics platform, in partnership with Facebook, found that fixating on growing customer lifetime value from existing users is far more profitable than acquiring new audiences.

Apr 19, 2018

Mobile app fraud has grown 30% in a year and now costs advertisers over $700 million: AppsFlyer

As both sides gain sophistication, fraud has become a high stakes race.