appsflyer

Jul 30, 2020

APAC app-install fraud exposure rises by 45% to US$945 million: Report

Several markets in Southeast Asia saw a peak of ad fraud activity in March due to a rise in app demand caused by COVID-19—therefore drawing the attention of fraudsters.

Jun 21, 2019

APAC exposed to US$650 million worth of app fraud in six months

Southeast Asia has highest app install fraud rate in Asia-Pacific, with more than US$260 million at risk.

Jun 20, 2018

AppsFlyer: Respond to GDPR by prioritizing customer lifetime value

A new report by the marketing analytics platform, in partnership with Facebook, found that fixating on growing customer lifetime value from existing users is far more profitable than acquiring new audiences.

Apr 19, 2018

Mobile app fraud has grown 30% in a year and now costs advertisers over $700 million: AppsFlyer

As both sides gain sophistication, fraud has become a high stakes race.

Dec 5, 2017

Imitation game: ID fraud in mobile advertising

From device-ID resets to click injection to app spoofing, marketers are playing catchup when it comes to understanding and fighting mobile ad fraud. Sometimes they're also complicit in enabling it.

Sep 27, 2017

India lacks a robust mobile infrastructure for connectivity: AppsFlyer

The newly appointed India director of sales for AppsFlyer shares the two external forces holding back unprecedented growth for the India market.