Several markets in Southeast Asia saw a peak of ad fraud activity in March due to a rise in app demand caused by COVID-19—therefore drawing the attention of fraudsters.
Southeast Asia has highest app install fraud rate in Asia-Pacific, with more than US$260 million at risk.
A new report by the marketing analytics platform, in partnership with Facebook, found that fixating on growing customer lifetime value from existing users is far more profitable than acquiring new audiences.
As both sides gain sophistication, fraud has become a high stakes race.
From device-ID resets to click injection to app spoofing, marketers are playing catchup when it comes to understanding and fighting mobile ad fraud. Sometimes they're also complicit in enabling it.
The newly appointed India director of sales for AppsFlyer shares the two external forces holding back unprecedented growth for the India market.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins