andy greenaway

Mar 28, 2016

What the Sistine Chapel can teach us about customer experience

The 15th century chapel and its famous, early 16th century ceiling have a lesson for marketers about the difference between a user experience that provides great utility and one that provides not only that but also great content.

May 8, 2014

KV Sridhar joins Sapient as first chief creative officer for Indian sub-continent

Former Leo Burnett CCO will lead creative work from India, alongside SapientNitro APAC ECD Andy Greenaway

Jan 9, 2013

Andy Greenaway to leave Saatchi & Saatchi for SapientNitro

SINGAPORE – Andy Greenaway is set to depart Saatchi & Saatchi to assume the role of executive creative director for Asia-Pacific at SapientNitro.

May 13, 2010

All about social media experts

McDonald's decision to appoint its first director of social media in the US underlines the growing importance of channels such as Facebook and Twitter to major consumer brands.