New partnerships across live, sports, entertainment and news take the platform to more than 50 in the region.
YouTube's party at the All That Matters conference in Singapore was an inflatable-heavy affair.
Takeaways gleaned from marketers for McDonald's, L'Oreal, P&G, Unilever and Dell at this week's All That Matters conference in Singapore.
Platform advances its case for being an ad-driven video network with a raft of sports, news and entertainment partnerships, along with video-ad availability.
Leaders from Carat, PHD, Publicis Media, GroupM and Ogilvy discuss the pitch process and competitive threats to the agency business.
SINGAPORE - Although Facebook is making a big play for video spend, and emerging vehicles like Periscope show potential, Patrick Walker, CEO of multichannel network Rightster, argued strongly at last week's All The Matters conference that YouTube remains the best destination for ad dollars.
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