Company promises users savings of up to a third on monthly data charges in exchange for seeing ads as they unlock their smartphones.
Former Twitter head of Asia-Pacific moves to lock screen advertising platform a week after announcing her departure from the social media network.
Twitter's Aliza Knox puts focus on the platform's engagement rates and cost per engagement.
The partnership marks the platform's first time selling ads for live sports in Asia.
Here's how Twitter is building morale amid layoffs, according to APAC VP Aliza Knox.
SINGAPORE - In a bid to grow international revenue, Twitter is rolling out a self-serve tool targeting the 170,000 small and mid-sized businesses in Singapore, with further plans to launch in Indonesia, Philippines and India in the next year.
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