Moving campaign talks of Alzheimer's as an illness, not just ageing
Campaign by NCA, for Alzheimer's Society, built on insight that 42% of people put off diagnosis because they believe symptoms are just a sign of ageing.
Rethinking age: How to make sense of the 'senior renaissance'
VMLY&R's Vietnam strategy lead offers a reboot for your thinking about consumers who are over 60, as well five recommendations for effectively reaching out to these vibrant, busy individuals.
Brands see Chinese seniors becoming active digital users
Latest Wavemaker report on China's "silver economy" finds a rise in smart products and digital campaigns are connecting with older generations.
Shiseido and R/GA bring people face-to-face with ageing
An installation at the brand's Global Innovation Centre in Yokohama allows two people to confront older (or younger) versions of each other in real time.
The age of ageing
With boardrooms the world over depending on Asia’s ‘young’, vibrant economies to enhance their bottom lines, it's sobering to realise that one in four people in the region will be 60 years old or older by 2050.
Youth-chasing Japan needs help coming to terms with ageing
A new study finds young people and in particular men hold a ‘glass half-empty’ attitude towards getting older.
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