May 16, 2022

Moving campaign talks of Alzheimer's as an illness, not just ageing

Campaign by NCA, for Alzheimer's Society, built on insight that 42% of people put off diagnosis because they believe symptoms are just a sign of ageing.

Sep 10, 2021

Rethinking age: How to make sense of the 'senior renaissance'

VMLY&R's Vietnam strategy lead offers a reboot for your thinking about consumers who are over 60, as well five recommendations for effectively reaching out to these vibrant, busy individuals.

Apr 9, 2021

Brands see Chinese seniors becoming active digital users

Latest Wavemaker report on China's "silver economy" finds a rise in smart products and digital campaigns are connecting with older generations.

Dec 11, 2019

Shiseido and R/GA bring people face-to-face with ageing

An installation at the brand's Global Innovation Centre in Yokohama allows two people to confront older (or younger) versions of each other in real time.

Oct 11, 2018

The age of ageing

With boardrooms the world over depending on Asia’s ‘young’, vibrant economies to enhance their bottom lines, it's sobering to realise that one in four people in the region will be 60 years old or older by 2050.

Sep 5, 2017

Youth-chasing Japan needs help coming to terms with ageing

A new study finds young people and in particular men hold a ‘glass half-empty’ attitude towards getting older.