Campaign by NCA, for Alzheimer's Society, built on insight that 42% of people put off diagnosis because they believe symptoms are just a sign of ageing.
VMLY&R's Vietnam strategy lead offers a reboot for your thinking about consumers who are over 60, as well five recommendations for effectively reaching out to these vibrant, busy individuals.
Latest Wavemaker report on China's "silver economy" finds a rise in smart products and digital campaigns are connecting with older generations.
An installation at the brand's Global Innovation Centre in Yokohama allows two people to confront older (or younger) versions of each other in real time.
With boardrooms the world over depending on Asia’s ‘young’, vibrant economies to enhance their bottom lines, it's sobering to realise that one in four people in the region will be 60 years old or older by 2050.
A new study finds young people and in particular men hold a ‘glass half-empty’ attitude towards getting older.
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