Holding companies are pouring millions into AI, but after two years of investments, mounting layoffs and rising token costs, the industry faces a mounting proof problem.
TODAY'S EDITION
06/12/2026
Latest
Cannes Lions 2026: APAC contenders shortlisted across Titanium, Glass and Innovation
Nine campaigns from Asia Pacific are in the running for Cannes Lions highest honours.
2026 Cannes Contenders: TBWA’s Lion-worthy picks
TBWA Melbourne’s creative director Stephanie Gwee picks her Lions contenders.
Creative Minds: A jack of all trades, master of words
Tokyoite Aoi Nameraishi shares her love for Eiko Ishioka, sushi and Keeping Up With The Kardashians.
WorldFirst's Xavier Pang on scaling fintech through KOL marketing
Global head of brand Xavier Pang talks how influencer-led growth is key to their expansion and a cost-efficient way to compete with bigger rivals.
Your FIFA World Cup ad collection from around the world
From Hyundai and Samsung to Nike, Adidas and Coca-Cola, here's the work catching our eye—with more to come.
APAC ad growth slows to 5.9% but retains global lead: Dentsu
Dentsu points to a maturing digital ecosystem, with spend consolidating around social, commerce and CTV while legacy formats plateau.
'Don’t shove consumers down a sales funnel, build them an ecosystem' says GCash CMO
CAMPAIGN CONNECT PHILIPPINES SHORTS: Neil Trindad argues the most influential brands address needs above sales.
Ozma PR and Tiger Beer campaign swept top honours at PR Awards Asia-Pacific
Shortlists from 17 APAC markets competed for glory at the 25th PR Awards Asia-Pacific.
Business as usual is a dangerous fantasy for advertisers to believe in
One minute we’re cheering trillion-dollar ad spend forecasts; the next, oil tankers are stalled in the Strait of Hormuz, and budgets are on the chopping block. Stability is an illusion, and adland needs to get better at handling it.
APAC Power List 2026: The top 50 marketers shaping the region's next chapter
In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.
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The Work
Partner Content
Content Hub
Promoted content
Proof before Promises: How to Build Trust with B2B Buyers
As AI reshapes how buyers discover and evaluate brands, corporate reputation has become a critical driver of B2B decision-making. At a Bloomberg Media roundtable, industry leaders explored why trust, proof points and human connection matter more than ever in influencing consideration, conversion and long-term business success.
OPINIONS
A function that cannot measure 'judgment' cannot defend it
As AI reshapes the communications function, the profession is hiding behind a word it has never had to prove.
Does brand power come from culture or scale in the AI era? Gita de Beer and Andy Wilson face off
After a tie in the spirited Campaign360 debate, Heineken’s Gita de Beer and Andy Wilson return for a bonus round on brand power in the AI era.
Woolley Marketing: Why your agency’s best work is not for sale
Procurement can accelerate a process, but it cannot manufacture brilliance. A faster milk cart is a poor substitute for a racehorse, argues Darren Woolley.
Open source you (and all your relatives): The future of DNA marketing
Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.
The Information
Advertising’s credibility problem is not about measurement, it is about mentality
Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.
Why marketers are turning to ChatGPT and Claude to manage their e-commerce ads
What started out as a way to “chat with your data” is now becoming something much bigger.
The growing cultural convergence of China, Japan, and South Korea
Once a siloed hierarchy of markets, the explosion of travel between Shanghai, Seoul and Tokyo has created new forms of cultural fusion that smart brands are tapping into.