admango

Apr 6, 2020

Early adspend impact of COVID-19 in Hong Kong much sharper than SARS

TOP OF THE CHARTS: Adspend fell 30% in February as pandemic hammered sentiment, but newer categories could soften blow, says Admango.

Oct 25, 2017

Do Hong Kong advertisers treat digital as the 'poor cousin'?

New adspend report shows a rise for TV, sparking a rant by one prominent digital mogul.

Sep 12, 2013

ZenithOptimedia reportedly wins Hong Kong Broadband media account

HONG KONG - ZenithOptimedia is reported to have won Hong Kong Broadband Network’s media account after a four-way pitch against the long-term incumbent MediaCom, Mindshare and Carat in August.

Oct 26, 2012

Hong Kong adspend sees lower YOY third-quarter increase: admanGo

HONG KONG - Hong Kong's adspend for the third quarter amounted to US$1.34 billion, surpassing that of the first and second quarters, but suffering from a relatively lower year-on-year (YOY) increase, which shows that most advertisers remained cautious when investing in advertising, according to admanGo's latest report.

Jan 31, 2012

Tablet adspend increases four times over 2011: admanGo

HONG KONG - Despite uncertainties in the world economy, adspend focused on marketing tablet devices in Hong Kong reached US$13 million in 2011, four times the amount spent in 2010. Fierce competition between Samsung and Apple was behind the surge, research from admanGo has found.

Oct 26, 2011

Free newspapers stimulate adspend in Hong Kong

HONG KONG - According to the latest adspend report from adMango, the total advertising expenditure for the third quarter in Hong Kong accumulated to US$1.19 billion (HK$9.28 billion), representing a year-on-year increase of 16 per cent.