The monitoring company saw a 1.4% increase in adspend in Q4 of 2020, driven by financial-services and consumer-care brands, even though overall investments fell 18% year-on-year.
TOP OF THE CHARTS: Adspend fell 30% in February as pandemic hammered sentiment, but newer categories could soften blow, says Admango.
New adspend report shows a rise for TV, sparking a rant by one prominent digital mogul.
HONG KONG - ZenithOptimedia is reported to have won Hong Kong Broadband Network’s media account after a four-way pitch against the long-term incumbent MediaCom, Mindshare and Carat in August.
HONG KONG - Hong Kong's adspend for the third quarter amounted to US$1.34 billion, surpassing that of the first and second quarters, but suffering from a relatively lower year-on-year (YOY) increase, which shows that most advertisers remained cautious when investing in advertising, according to admanGo's latest report.
HONG KONG - Despite uncertainties in the world economy, adspend focused on marketing tablet devices in Hong Kong reached US$13 million in 2011, four times the amount spent in 2010. Fierce competition between Samsung and Apple was behind the surge, research from admanGo has found.
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