admango

Feb 1, 2021

Admango sees early signs of adspend recovery in Hong Kong

The monitoring company saw a 1.4% increase in adspend in Q4 of 2020, driven by financial-services and consumer-care brands, even though overall investments fell 18% year-on-year.

Apr 6, 2020

Early adspend impact of COVID-19 in Hong Kong much sharper than SARS

TOP OF THE CHARTS: Adspend fell 30% in February as pandemic hammered sentiment, but newer categories could soften blow, says Admango.

Oct 25, 2017

Do Hong Kong advertisers treat digital as the 'poor cousin'?

New adspend report shows a rise for TV, sparking a rant by one prominent digital mogul.

Sep 12, 2013

ZenithOptimedia reportedly wins Hong Kong Broadband media account

HONG KONG - ZenithOptimedia is reported to have won Hong Kong Broadband Network’s media account after a four-way pitch against the long-term incumbent MediaCom, Mindshare and Carat in August.

Oct 26, 2012

Hong Kong adspend sees lower YOY third-quarter increase: admanGo

HONG KONG - Hong Kong's adspend for the third quarter amounted to US$1.34 billion, surpassing that of the first and second quarters, but suffering from a relatively lower year-on-year (YOY) increase, which shows that most advertisers remained cautious when investing in advertising, according to admanGo's latest report.

Jan 31, 2012

Tablet adspend increases four times over 2011: admanGo

HONG KONG - Despite uncertainties in the world economy, adspend focused on marketing tablet devices in Hong Kong reached US$13 million in 2011, four times the amount spent in 2010. Fierce competition between Samsung and Apple was behind the surge, research from admanGo has found.