While reporting 29% adspend growth in Hong Kong for the full year 2021, media reporting company Admango has also documented the stunning number of brands using local boyband Mirror to push their products.
A new report from ad monitoring service AdmanGo notes significant increases in spending across most sectors—and adds that both consumers and advertisers have gone crazy for local boybands Mirror and Error.
TOP OF THE CHARTS: Overall YOY adspend grew 12% in January and 48% in February, according to the latest report from Admango.
The monitoring company saw a 1.4% increase in adspend in Q4 of 2020, driven by financial-services and consumer-care brands, even though overall investments fell 18% year-on-year.
TOP OF THE CHARTS: Adspend fell 30% in February as pandemic hammered sentiment, but newer categories could soften blow, says Admango.
New adspend report shows a rise for TV, sparking a rant by one prominent digital mogul.
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